In development· Founding cohort open
The DTC Stack, run for you.
Multiplier is a managed marketing agent built on the DTC Stack. Once it launches, it reads your Brand Brain (49 files on your voice, customers, and products), takes requests in Slack or Telegram, and ships email flows, ads, product pages, and SEO across Shopify, WooCommerce, or BigCommerce.
Opens Stripe checkout. Billed monthly from today; cancel anytime.
- Status
- In development.
- Now
- Founding members are onboarded by hand: your Brand Brain, store and Klaviyo connections, and a Slack or Telegram channel.
- Launch
- The agent starts working at launch; no date is set yet. Multiplier opens to everyone after the founding cohort is onboarded.
- Price
- $199/mo, locked for the life of your subscription. The regular price will be $299/mo. Founding spots are capped at 25 because each one is onboarded by hand.
- Billing
- Monthly from checkout. Cancel anytime; past months aren't refunded.
- Yours
- Your Brand Brain and everything delivered stay yours if you cancel.
- Who
- Jake Ballard: 15+ years in ecommerce; co-founded Flatline Van Co. and sold it in 2023. He onboards every founding member himself. About Jake
You have the agents. You don't have the hours.
Your team already works in Claude or ChatGPT. The bottleneck isn't the model. It's the hours it takes to brief it, re-paste your brand context, check the draft, and ship it in Klaviyo, Shopify, and your ad accounts. Agencies quote $5-15K a month for that work. So half the backlog waits.
What you're leaving on the table
- Email flows you haven't updated since launch
- Product pages with zero SEO optimization
- Ad creative running on 3 hooks instead of 30
- A blog that hasn't been touched in months
- Retention campaigns you know you need but haven't built
Onboard now. Brief it at launch.
Onboarding
NowJake sets up your Brand Brain and connects your store, Klaviyo, and data tools by hand, plus your Slack or Telegram channel.
Briefing
At launchMessage the agent in Slack or Telegram the way you'd brief a teammate. Sample requests below.
Review and ship
At launchThe agent produces the work with 21 execution skills. You review it on your dashboard, give feedback, and ship.
- you
Run a CRO audit on our top 10 product pages and send me the report
- you
Build a 5-email welcome flow for first-time supplement buyers
- you
Write SEO-optimized collection page copy for our spring line
- you
Create 20 ad hooks for our new protein bar launch
- you
Analyze our last 500 reviews and find the top 3 objections
- you
What happened to our conversion rate this week? Diagnose it.
Available today: the DTC Stack. The same Brand Brain and 21 skills, run in the AI agent you already use. $199 once.
See the DTC StackConnected to your stack
At launch, the agent reads live data from every platform you connect.
Shopify
Klaviyo
GA4
Polar
KleioEvery task in one place.
At launch, every request lives on your dashboard, from brief to deliverable. Review the output, approve it, or ask for changes.
Prototype · Sample data
Task Board
Write 20 Meta ad hooks for summer protein launch
Ad CreativeAudit collection page SEO for top 5 collections
Collection SEOBuild post-purchase upsell flow (protein → bundle)
Klaviyo FlowsBlog posts targeting ‘best protein for runners’
Blog ContentWelcome flow for first-time buyers (5 emails)
Klaviyo FlowsProduct page rewrite: Daily Greens
Product PagesCRO audit on top 10 product pages
CRO AuditExtract top objections from 500+ reviews
Review MiningSubject line A/B variants for spring campaign
CampaignsWake up to a brief. Not a to-do list.
At launch, the agent pulls your store and Klaviyo data every morning, spots what changed, and suggests 1-3 things to work on. Act on it, ignore it, or tell the agent to do something else entirely.
Revenue: $4,231 yesterday (↓12% vs. 7-day avg)
Sessions: 1,847 (↓8%) · CVR: 2.3% (flat)
- Alert
- "Essential Kit" has 4 units left. Reorder now or risk a stockout by Friday.
- The welcome flow drove $312 yesterday (7.4% of revenue). Consider an A/B test on email #2's subject line.
- Today
- CVR is flat but traffic is down. Focus on top of funnel: check Meta spend and consider refreshing ad hooks.
The expertise behind the agent.
The agent runs on the DTC Stack: the Brand Brain plus 21 execution skills. Every one of them is available today in the Stack.
Most AI doesn't know your brand. Your Multiplier will.
Generic AI writes generic copy. At launch, Multiplier will read your 49-file Brand Brain (voice, positioning, personas, products, and customer objections) before every task, so output sounds like your brand, not like a chatbot guessing.
It won't just wait for instructions, either. The daily brief will surface opportunities, flag what isn't working, and recommend what to do next.
That's the line against Shopify's own AI, too. Sidekick and Campaign Autopilot are good at running Shopify, but they're generic and store-bound. Shopify's AI runs your store. Multiplier is built to run your marketing, on-brand and across your whole stack.
Your voice
Copy written in your voice, across every channel and every asset.
Your customers
Messaging that answers real objections from your reviews, tickets, and personas.
Your products
Positioning built on what actually matters to your buyers.
Your feedback
It logs your corrections and results, so output improves the longer you use it.
Founding rate now. Two more tiers after launch.
Multiplier
Founding rateLocked for the life of your subscription. The regular price will be $299/mo.
Now
At launch
Billed monthly from checkout. Cancel anytime.
Pro
For teams that need unlimited tasks. Opens after launch.
Squad
+ $2,000 one-time setup
For brands that want a full AI marketing team. Opens after launch.
How it compares.
Swipe to compare →
| Option | Monthly Cost | Who Does The Work | Knows Your Brand | Setup |
|---|---|---|---|---|
| ChatGPT or Claude (chat) | $20/mo | You, prompt by prompt | Only what you paste in | None |
| DTC Stack (self-serve) | $199 one-time | You, with 21 skills | Yes (Brand Brain) | 1-2 hours |
| Freelancer | $2-5K/mo | The freelancer | Partly | 2-4 weeks |
| Agency | $5-15K/mo | The agency | Partly | 1-3 months |
| AI ecom agents | $49-99/mo | A generic agent | No | Minutes |
| DTC Multiplier | $299-1,499/mo ($199 founding) | The agent, from launch | Yes (Brand Brain) | Hands-on onboarding |
Common questions.
Is Multiplier live?
Not yet. It's in development. Founding members are onboarded now: Jake sets up your Brand Brain, store and Klaviyo connections, and Slack or Telegram channel by hand. The agent starts working at launch, and Multiplier opens to everyone after the founding cohort is onboarded.
When does billing start?
At checkout. Founding members pay $199/mo from day one, and that rate is locked for the life of your subscription (the regular price will be $299/mo). Cancel anytime; past months aren't refunded.
What will the agent do?
At launch it works like a marketing generalist with the DTC Stack's 21 execution skills: email, ads, product pages, SEO, CRO, content, retention, and analytics. It will read your Brand Brain on every task, take requests in Slack or Telegram, and deliver to your dashboard for review.
How is this different from ChatGPT or Claude?
In a chat window, you bring the context and do the implementation: paste in your brand details, fix the draft, then build it in Klaviyo or Shopify yourself. Multiplier will be connected to your store and Klaviyo, read your Brand Brain on every task, and hand back finished work for you to approve.
How is this different from Shopify Sidekick or Campaign Autopilot?
Shopify's built-in AI is genuinely good - at running Shopify. Sidekick answers admin questions and runs in-platform tasks; Campaign Autopilot optimizes ad bidding inside guardrails. But they're generic - they don't know your brand voice, positioning, or objections - and they're store-bound, while your marketing also lives in Klaviyo, your ad accounts, and the gaps between them. Multiplier will read your 49-file Brand Brain and work across your whole stack, shipping on-brand flows, product pages, and ad creative - not just platform-native automation. Shopify's AI runs your store. Multiplier is built to run your marketing.
How will I give it work?
At launch, you message it in Slack or Telegram the way you'd brief a teammate. It picks the right skill and delivers the work for review.
Which platforms will it support?
Shopify, WooCommerce, and BigCommerce. Every tier includes your store platform, Klaviyo, GA4/GSC, and attribution via Polar or Kleio (MCP-native, full warehouse access) - or via REST API if you already pay for Triple Whale or Northbeam. Aggregators surface Meta and Google ads data without you managing the Meta Marketing API yourself. Squad adds Gorgias/Zendesk and custom integrations via Zapier.
What's the Brand Brain?
A 49-file context system that captures your voice, positioning, products, personas, and guardrails. The agent reads from it on every task so output sounds like your brand, not generic AI.
What if I hit 150 tasks in a month?
No hard cutoff. We'll let you know you're approaching the limit and point you to Pro, with unlimited tasks, once it opens after launch. No surprise charges.
Can I cancel anytime?
Yes. It's a monthly subscription; cancel anytime. Past months aren't refunded. Your Brand Brain and every deliverable are yours to keep.
Join the founding cohort.
Founding members are onboarded by hand now and keep $199/mo for the life of their subscription. The agent starts working at launch.
Opens Stripe checkout. Billed monthly from today; cancel anytime.
Pro, Squad, or not ready yet?
Join the waitlist and we'll reach out.
Available today: the DTC Stack
The same Brand Brain and skills, run in the AI agent you already use.
- Brand Brain + 21 execution skills
- Runs in Claude Code, Cursor, Copilot, and 30+ agents
- $199 once, lifetime updates
- 30-day money-back guarantee
Questions? hello@dtcskills.com