Email Flow Architect
Build revenue-driving Klaviyo email and SMS flows for Shopify. Complete flow architecture with triggers, timing, conditional splits, and copy for every message.
- SKILL.MD FILE
- CONFIG TEMPLATES
- EXAMPLE OUTPUTS
- SETUP GUIDE
- INSTANT DELIVERY
What this skill does
Design complete Klaviyo flows using the Messaging Ladder framework.
How to install
Download the skill package
Receive your files instantly after purchase.
Drop SKILL.md into directory
Move the file to your .claude/skills/ or equivalent agent directory.
Connect your Brand Brain
Reference your existing brain.yaml for on-brand outputs.
Start generating
Trigger the skill via command or chat interface.
Most Klaviyo flows are built from templates that sound like every other brand.
You copy a "best practice" welcome series, swap in your logo, and hope it converts. But the timing is wrong for your product, the splits don't match your buyer segments, and the copy reads like a SaaS onboarding email - not an ecommerce brand. You end up with 6 flows that all sound the same and leave money on the table at every stage.
"Still thinking it over? Here's 10% off to help you decide! Use code WELCOME10 at checkout."
"Most people start with the starter kit. Here's what they usually tell us after their first order - and why they come back for the full-size."
"How are you enjoying your purchase? Leave us a review!"
"You're two weeks in. How's the new routine working for you? A lot of customers tell us this is when it clicks. If you're loving it - we'd love to hear about it."
What you get.
Flow Architecture
Complete flow maps for welcome, post-purchase, abandonment, winback, browse abandon, and sunset - with trigger logic, timing delays, and conditional splits.
Copy Frameworks
Email and SMS copy templates mapped to buyer awareness level. Each email has a job, not just a slot in the sequence.
Split Logic
Conditional splits based on product type, order value, purchase history, and engagement. Your VIP buyer gets a different flow than a first-time discount shopper.
Revenue Triggers
Cross-sell, upsell, and replenishment timing based on your actual product consumption cycle - not generic "30 days later" delays.
Connects to your data. Every skill gets smarter.
One connection feeds live data straight into this skill. Use one source, all of them, or none - it works either way.
Klaviyo
Email & SMSProvides: Flow performance, list growth, subject line history, current send cadence, segment sizes, and SMS consent rates.
Why it matters: Flow timing and split logic match your actual open rates and purchase cycles instead of generic best-practice delays.
Shopify
EcommerceProvides: Orders, AOV, repeat purchase cadence, and product-level revenue.
Why it matters: Post-purchase timing aligns with when your customers actually reorder, not a template guess.
Any one of these Reviews sources:
Judge.me
ReviewsProvides: Review sentiment and verbatim customer language by product.
Why it matters: Flow copy uses the exact phrases your best customers use, not your marketing aspirations.
Junip
ReviewsProvides: Review sentiment and verbatim customer language by product.
Why it matters: Flow copy uses the exact phrases your best customers use, not your marketing aspirations.
Yotpo
ReviewsProvides: Review sentiment and verbatim customer language by product.
Why it matters: Flow copy uses the exact phrases your best customers use, not your marketing aspirations.
Any one of these CX sources:
Gorgias
CXProvides: Pre-sale questions and complaint themes from support tickets.
Why it matters: Objection-handling flows address the exact questions customers are asking this month.
Commslayer
CXProvides: Pre-sale questions and complaint themes from support tickets.
Why it matters: Objection-handling flows address the exact questions customers are asking this month.
Richpanel
CXProvides: Pre-sale questions and complaint themes from support tickets.
Why it matters: Objection-handling flows address the exact questions customers are asking this month.
Runs without integrations - flows use your Brand Brain voice and standard DTC timing defaults.
When to use this.
Rebuilding a welcome series that currently converts below 3%
Setting up post-purchase flows that drive repeat orders instead of just asking for reviews
Creating browse and cart abandonment flows with message-match to your ad creative
Building a winback series for customers who haven't purchased in 60-120 days
Common questions.
Does this build the flows inside Klaviyo for me?
No. This skill generates the complete flow architecture, copy, timing, and split logic - you implement it in Klaviyo. Think of it as having a senior email strategist hand you the blueprint.
How does this connect to my Brand Brain?
The skill reads your CIS files - personas, objections, voice, and products - to generate flows that sound like your brand. Without a CIS, you'll still get solid flows, but the copy will be more generic.
What if I already have flows running?
Use it to audit and improve existing flows. The skill can analyze your current setup and suggest specific improvements to timing, splits, and copy.
Stop copying flow templates.
Get email and SMS flows built around your products, your customers, and your brand voice.
$199 · ALL 20 SKILLS · INSTANT DELIVERY
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