Ship more on-brand content this week than you did all last quarter.
One Brand Brain captures your voice, positioning, and customer context. Twenty-one execution skills read from it, learn from it, and compound on it. Your 50th run produces better output than your first.
$199, one-time purchase. Works with Claude, Cursor, Copilot, and 30+ AI agents.
One-time purchaseInstant access30-day money-back guarantee
Claude Code
Cursor
GitHub Copilot
VS Code
Windsurf
Gemini CLI
OpenAI Codex- 30+ agents in all
AI doesn't know your brand. So everything it writes sounds generic.
Your team already runs Claude Code, Cursor, or Codex. The model isn't the problem. The context is: every session starts from zero, so every product page, flow, and ad reads like it could belong to any brand.
So you re-paste the brand doc, rewrite the draft, and settle for “close enough.” Tomorrow you do it again for the next channel, and the voice drifts a little further each time.
The DTC Stack fixes the input. You build your Brand Brain once, and every skill reads from it. Output sounds like you from the first generation.
prompt: Write 3 subject lines for an abandoned-cart email.
Without a Brand Brain
- Don't Forget Your Cart! Complete Your Order Today
- You Left Something Behind - Here's 10% Off to Come Back
- Your Wellness Journey Awaits - Finish Your Purchase
With a Brand Brain
- Your magnesium is still in your cart
- The difference is the form (not the dose)
- Still deciding? Here's why we only stock glycinate
context:voice_and_tone.mdpersonas.mdguardrails.mdoffers_and_pricing.mdproducts_overview.md
One Brand Brain. Twenty-one execution skills. Everything connected.
The Brand Brain (formally, the Commerce Intelligence System) is 49 files that capture everything AI needs to sound like you: voice, positioning, personas, products, objections, and guardrails. It also learns from what works, audits itself for contradictions, and gets stronger every time you use it.
Every execution skill reads from it. Your Klaviyo flows match your product page voice. Your ad creative pulls from real customer language. No context-switching.
- Install the Brand Brain once - every skill inherits your context
- Ad creative pulls hooks from actual customer language and past winners
- SEO content aligns with your brand messaging framework
Brand Brain
49 files: voice, positioning, personas, products, objections
Session 1 is good. Session 20 knows your brand. Session 50 knows what sells.
Every skill includes a built-in feedback loop. When you correct something mid-session, the skill logs it. Next session, it reads your preferences before doing anything. When something outperforms - a subject line, an ad hook, a headline - you log it in Proven Winners and every future run inherits what worked.
Most AI tools forget everything between sessions. The DTC Stack compounds. Corrections sharpen your voice. Winners compound your results. Health checks catch drift before your output goes stale.
- Corrections logged automatically during every session
- Proven winners feed back in - skills inherit what's already working
- Health checks catch contradictions and stale data across your Brand Brain
- You control everything - plain text, fully editable, no black box
Example log for a supplement brand. Figures are illustrative.
Plug in your analytics. Every skill gets smarter.
The Customer Intelligence Engine connects to analytics aggregators like Polar Analytics and Kleio, or individual platforms like Shopify and Klaviyo. One connection feeds live data into every skill: revenue, AOV, email performance, product trends, and more.
No analytics tools? The DTC Stack works without them. But when data flows in, skills stop guessing and start working from what's actually happening in your store.
An agency bills this every month. You'll pay once.
That's the market rate for this work. The DTC Stack puts the same output in your hands - or your team's - for $199, once.
A typical month, outsourced
You don't have to fire your agency. You'll just stop paying them for every product page, email, and ad concept you can now ship yourself in minutes.
One-time purchase. Lifetime access.
The DTC Stack
Brand Brain + 21 execution skills. Product pages, emails, ads, SEO, and more. One purchase, lifetime access.
See What's IncludedAfter you buy
- Pay once through Stripe checkout.
- Set your password from the email we send you.
- Download the Brand Brain and skills from your dashboard.
- Copy them into your AI agent and fill in the core files.
Updates arrive through the /dtc-upgrade skill. One license per brand.
30-day money-back guarantee. Build your Brand Brain. If your AI output doesn't sound more like your brand within 30 days, email hello@dtcskills.com for a full refund. No forms, no questions.
One-time purchaseInstant accessLifetime updates
Not ready to buy? Start here for free.
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Common questions.
What is The DTC Stack?
The DTC Stack is a Brand Brain plus 21 AI execution skills built for DTC and Shopify brands. The Brand Brain is a structured set of files that captures your voice, positioning, customer personas, products, and objections. Every execution skill reads from it, so AI output sounds like your brand across product pages, emails, ads, SEO, and more. One-time $199 purchase with lifetime access.
What do I get for $199?
Everything. The Brand Brain (Commerce Intelligence System) plus all 21 execution skills: Email Flow Architect, Email Campaign Engine, Retention & Subscription Optimizer, Product Page Conversion Engine, Shopify Page Builder, Landing Page Copy System, Ecommerce CRO Audit, CX Ticket → Help Center Builder, DTC Ad Creative System, Static Ad Prompt Engine, Social Content & UGC Engine, Influencer & Affiliate Engine, Collection SEO Builder, PDP SEO Optimizer, eCom Blog Content Engine, Ecommerce GEO Engine, Agentic Commerce Engine, Customer Intelligence Engine, Competitor Intel Engine, Review Mining Playbook, and BFCM Command Center. One purchase, complete coverage.
Which AI tools does The DTC Stack work with?
30+ AI agents including Claude Code, Cursor, GitHub Copilot, VS Code, Windsurf, Gemini CLI, and OpenAI Codex. Every skill follows the open Agent Skills standard - not a proprietary format locked to one tool. Install into whatever you already use.
Read the guide: Claude marketing skills for ecommerceIs this a subscription?
No. One-time purchase, lifetime access. You get instant access to the Brand Brain, all 21 execution skills, and every future update.
What if it doesn't work for me?
You're covered by a 30-day money-back guarantee. Build your Brand Brain and run the skills. If your AI output doesn't sound more like your brand within 30 days, email hello@dtcskills.com for a full refund. No forms, no questions.
How is this different from ChatGPT prompts?
Prompts are one-off instructions. Skills are structured systems with brand context, decision frameworks, and execution workflows. The Brand Brain gives every skill your voice, your products, and your positioning - so the output sounds like you from the first generation, not after 45 minutes of prompt engineering.
What do I need to run it?
An AI agent that supports the open Agent Skills format: Claude Code, Cursor, GitHub Copilot, Codex, or one of 30+ others. Skills are plain markdown files, so setup is copying them into your agent. Fill in your Brand Brain, then run skills channel by channel.
What is a Brand Brain?
A Brand Brain is a structured set of 49 files containing your brand's voice rules, customer personas, product details, competitive positioning, pricing context, and objection map - everything AI needs to produce on-brand output. You build it once and every skill reads from it automatically. Without one, every AI session starts from zero and produces generic output. The DTC Stack includes a 49-file Brand Brain template. Start with the 10 core files; with brand materials on hand, they take 1-2 hours.
Do the skills get better over time?
Yes, in two ways. First, every skill logs your corrections automatically. Next session, it reads your preferences before doing any work - you never repeat the same correction twice. Second, when something outperforms (a subject line, an ad hook, a headline), you log it in Proven Winners. Every content skill checks that file before generating new output, so winning patterns compound instead of disappearing into chat history. There's also a Brand Brain Health Check that audits your files for contradictions, stale data, and gaps - so your inputs stay sharp as your brand evolves.
The Brand Brain plus all 21 skills. $199 once, 30-day money-back guarantee.