DTC Ad Creative System
Meta and Google ad copy system organized by awareness level. Hook generator, creative briefs, and landing page message matching.
30-day money-back guarantee. One email, full refund.
- ALL 21 SKILL.MD WORKFLOWS
- BRAND BRAIN INTERVIEW
- SETUP GUIDE
- LIFETIME UPDATES
- INSTANT DELIVERY
What this skill does
Complete ad creative system for Meta and Google organized by the Awareness-Level Ad System.
How to install
Download the skill package
Receive your files instantly after purchase.
Drop SKILL.md into directory
Move the file to your .claude/skills/ or equivalent agent directory.
Connect your Brand Brain
Reference your existing brain.yaml for on-brand outputs.
Start generating
Trigger the skill via command or chat interface.
You're testing ad creative without a system. Some ads work, most don't, and you can't explain why.
You write hooks based on what you saw a competitor do. You test 5 variations and pick the winner, but you don't know what made it win. Your ad account is a graveyard of one-off tests with no underlying framework. When a winning ad fatigues, you start from scratch instead of iterating on what worked.
"Tired of bad sleep? Try our all-natural magnesium supplement! 🌙 Made with premium ingredients for better rest. Shop now and save 20%!"
"I switched from oxide to glycinate after learning most magnesium supplements use the cheapest form possible. Here's what I wish someone had told me about absorption."
"Best Magnesium Supplement | Premium Quality | Shop Now"
"Glycinate, Not Oxide | Higher Bioavailability | 90-Day Supply"
What you get.
Awareness-Level Framework
Ad copy organized by Eugene Schwartz's 5 levels of awareness. Cold, problem-aware, solution-aware, product-aware, and most-aware - each with different hooks, angles, and CTAs.
Hook Library
Proven hook formulas categorized by type - story, statistic, question, contrarian, before/after. Not generic templates - frameworks that generate hooks specific to your product.
Creative Briefs
Structured briefs for static, video, and UGC ad formats. Give these to designers or creators and get back on-strategy creative.
Message Matching
Rules for matching ad copy to landing page copy. When someone clicks your ad, the landing page should complete the thought - not restart it.
Ad Diagnostic Mode
Feed in your Meta or Google Ads performance data and get a root-cause diagnosis of underperformers - 8 decision trees covering creative fatigue, awareness mismatch, landing page disconnect, audience saturation, retargeting issues, and Google quality problems - plus replacement variants built to exact platform specs. Reads live account data through Meta's official Ads connectors, no manual exports.
Adversarial Account Diagnostic
For when the whole account breaks, not one ad. Investigates every competing theory of what went wrong, stress-tests each one, and returns a ranked diagnosis - so you don't pause your best creative for the wrong reason.
Connects to your data. Every skill gets smarter.
One connection feeds live data straight into this skill. Use one source, all of them, or none - it works either way.
Any one of these Attribution sources:
Polar Analytics
AttributionProvides: Ad spend by creative, ROAS, new-customer CAC, and post-purchase source attribution.
Why it matters: Hook generation weights toward the themes your best-performing ads share, not toward what sounded good in isolation.
Kleio
AttributionProvides: Ad spend by creative, ROAS, new-customer CAC, and post-purchase source attribution.
Why it matters: Hook generation weights toward the themes your best-performing ads share, not toward what sounded good in isolation.
GA4
AttributionProvides: Traffic by channel, assisted conversions, and on-site engagement for ad landing pages.
Why it matters: Creative briefs target the landing pages and audiences that actually convert downstream, not just the ones with high CTR.
Any one of these Reviews sources:
Judge.me
ReviewsProvides: Customer reviews mined for objection patterns and specific use-case language.
Why it matters: Ad hooks pull from real customer language instead of category-average ad templates.
Junip
ReviewsProvides: Customer reviews mined for objection patterns and specific use-case language.
Why it matters: Ad hooks pull from real customer language instead of category-average ad templates.
Yotpo
ReviewsProvides: Customer reviews mined for objection patterns and specific use-case language.
Why it matters: Ad hooks pull from real customer language instead of category-average ad templates.
Klaviyo
Email & SMSProvides: Top-performing subject lines and preview text by segment.
Why it matters: Cross-channel creative consistency - email winners become ad hook candidates and vice versa.
Runs without integrations - briefs use Brand Brain context and proven DTC creative frameworks.
When to use this.
Building a full creative testing plan for a new Meta Ads campaign
Writing hooks for different awareness levels instead of guessing at angles
Creating briefs for UGC creators that result in on-brand, on-strategy content
Matching ad copy to landing pages so the click-to-conversion path is seamless
Diagnosing why an ad or ad set is underperforming and shipping replacement variants
Investigating a sudden account-level break - "CPA tripled mid-month" - before touching anything
Common questions.
Does this generate the actual ad images or videos?
No. This generates copy, hooks, angles, and creative briefs. You or your team handle the visual execution. The briefs are detailed enough to hand directly to a designer or UGC creator.
Which ad platforms does this cover?
Meta (Facebook/Instagram) and Google (Search, Shopping, Performance Max). The awareness framework applies everywhere, but the copy formats are optimized for these platforms.
Does this analyze my existing ad performance, or just write new ads?
Both. Ad Diagnostic Mode takes your Meta or Google Ads performance data - pasted in, or pulled live through Meta's official Ads connectors - and runs root-cause diagnosis on underperformers before generating replacement variants. The Adversarial Account Diagnostic handles account-level problems, ranking competing explanations before you change anything.
How does this work with the Landing Page Copy System?
They're designed to work together. The Ad Creative System generates hooks and ad copy, the Landing Page Copy System creates the page people land on. Message matching rules ensure consistency from click to conversion.
Build ads with a system, not a guess.
Hooks, copy, and briefs organized by awareness level - so you know what to test and why.
30-day money-back guarantee. One email, full refund.
$199 · ALL 21 SKILLS · INSTANT DELIVERY
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