DTCSKILLS

50 AI Prompts for Ecommerce

Fill-in-the-blank templates for product pages, emails, ads, SEO, customer research, social, and landing pages. Copy. Paste. Customize.

Product Copywriting

Write product descriptions, bullet points, and A+ content that converts browsers into buyers.

01Problem-Aware Product Description
You are an expert DTC copywriter for [BRAND NAME], a [PRODUCT CATEGORY] brand. Write a product description for [PRODUCT NAME] targeting customers who are aware of their problem but haven't found a solution yet. Key details: - Target audience: [TARGET AUDIENCE] - Primary pain point: [MAIN PAIN POINT] - Key differentiator: [WHAT MAKES THIS PRODUCT DIFFERENT] - Price point: [PRICE] Requirements: - Lead with the pain point, then bridge to the solution - Focus on transformation, not features - Use conversational, first-person tone - Include a specific proof point or number - Keep it under 200 words
02Solution-Aware Product Description
You are an expert DTC copywriter for [BRAND NAME]. Write a product description for [PRODUCT NAME] targeting customers who already know solutions exist but are comparing options. Key details: - Product category: [PRODUCT CATEGORY] - Main competitor they're comparing against: [COMPETITOR/ALTERNATIVE] - Your key advantage over the alternative: [KEY ADVANTAGE] - Social proof: [NUMBER OF CUSTOMERS/REVIEWS/RESULTS] Requirements: - Acknowledge they've been looking, then position your product as the better choice - Address the #1 objection when switching: "[MAIN OBJECTION]" - Include a specific before/after or comparison - End with a clear reason to act now - Keep it under 200 words
03High-Converting Bullet Points
Write 6 product bullet points for [PRODUCT NAME] by [BRAND NAME]. Product details: - What it is: [PRODUCT DESCRIPTION] - Key ingredients/materials: [KEY INGREDIENTS OR MATERIALS] - Target customer: [TARGET CUSTOMER] - Price: [PRICE] Rules for each bullet: - Start with a bold benefit statement (not a feature) - Follow with the "because" — the feature/ingredient that delivers the benefit - Include one specific number, stat, or proof point per bullet where possible - Write in sentence case, not ALL CAPS - Keep each bullet to 1-2 lines max Format: **Benefit statement** — supporting detail.
04A+ / Enhanced Content Blocks
Create A+ enhanced content for [PRODUCT NAME] by [BRAND NAME] for [PLATFORM — e.g., Amazon, Shopify PDP]. Product details: - Category: [PRODUCT CATEGORY] - Key benefits (top 3): [BENEFIT 1], [BENEFIT 2], [BENEFIT 3] - Ingredients/materials story: [SOURCING OR FORMULATION STORY] - Social proof: [REVIEWS COUNT, AWARDS, PRESS MENTIONS] Write the following sections: 1. **Hero banner headline** (8 words max) + subheadline (1 sentence) 2. **3-icon feature grid** — icon label + 1-sentence description each 3. **Brand story block** — 3-4 sentences about why this product exists 4. **How to use** — 3 numbered steps, 1 sentence each 5. **Comparison chart** — 3 rows comparing [PRODUCT] vs. [GENERIC ALTERNATIVE] on key attributes Keep all copy scannable. No paragraphs longer than 2 sentences.
05Product Comparison (Us vs. Them)
Write a product comparison section for [PRODUCT NAME] by [BRAND NAME]. Compare against: [COMPETITOR PRODUCT OR GENERIC ALTERNATIVE] Comparison criteria (fill in your actual values): - [CRITERIA 1, e.g., Ingredients]: Ours: [VALUE] / Theirs: [VALUE] - [CRITERIA 2, e.g., Price per serving]: Ours: [VALUE] / Theirs: [VALUE] - [CRITERIA 3, e.g., Third-party tested]: Ours: [VALUE] / Theirs: [VALUE] - [CRITERIA 4, e.g., Customer rating]: Ours: [VALUE] / Theirs: [VALUE] Requirements: - Present as a fair comparison, not a hit piece - Let the data do the selling - Add a 1-sentence verdict at the bottom - Format as a clean comparison table - Include a footnote about where the data comes from
06Bundle or Kit Description
Write a product description for a bundle/kit: [BUNDLE NAME] by [BRAND NAME]. Bundle includes: - [PRODUCT 1] — [ONE-LINE DESCRIPTION] - [PRODUCT 2] — [ONE-LINE DESCRIPTION] - [PRODUCT 3] — [ONE-LINE DESCRIPTION] Bundle details: - Individual total if bought separately: [PRICE] - Bundle price: [PRICE] - Target use case: [WHO IS THIS FOR AND WHEN THEY'D USE IT] Requirements: - Lead with the outcome the bundle delivers, not the savings - Explain why these products work better together than alone - Mention the savings but don't make it the headline - Include a "This bundle is for you if..." section with 3 bullet points - Keep it under 250 words
07Product FAQ Section
Write 6 FAQ entries for [PRODUCT NAME] by [BRAND NAME]. Product details: - What it is: [PRODUCT DESCRIPTION] - Price: [PRICE] - Common objections from reviews/support tickets: [OBJECTION 1], [OBJECTION 2], [OBJECTION 3] - Shipping/return policy highlights: [KEY POLICY DETAILS] Requirements: - Write questions in the customer's voice (how they'd actually ask, not corporate-speak) - Keep answers to 2-3 sentences max - Address the real objections, don't dodge them - Include at least one question about results/timeline - Include at least one question about ingredients/materials/quality - Format: **Q: Question** followed by A: Answer

Want this on autopilot? Product Page Conversion Engine runs these workflows automatically with your Brand Brain.

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Email Marketing

Welcome flows, abandonment sequences, winbacks, and launches — all the emails that drive repeat revenue.

08Welcome Email #1 (Brand Story)
Write the first email in a welcome sequence for [BRAND NAME]. Brand details: - What you sell: [PRODUCT CATEGORY] - Founded: [YEAR OR ORIGIN STORY — 1-2 sentences] - What makes you different: [KEY DIFFERENTIATOR] - Brand voice: [CASUAL/PROFESSIONAL/WITTY/WARM — pick one] - First-purchase offer (if any): [OFFER, e.g., 10% off, free shipping] Requirements: - Subject line: Write 3 A/B variants - Preview text: Write matching preview text for each - Body: 150-200 words max - Lead with who you are and why you exist (not the discount) - End with the offer as a natural next step, not the main event - Include a single clear CTA button text - Tone should feel like a real person wrote it, not a template
09Cart Abandonment Email
Write a cart abandonment email for [BRAND NAME]. Details: - Product category: [PRODUCT CATEGORY] - Average cart value: [AVERAGE ORDER VALUE] - Top objection at checkout: [MAIN OBJECTION — e.g., price, shipping cost, not sure about fit] - Incentive (if any): [OFFER OR "none"] - Brand voice: [CASUAL/PROFESSIONAL/WITTY/WARM] Requirements: - Subject line: 3 A/B variants (at least one that doesn't mention the cart) - Send timing: Recommend optimal send time after abandonment - Body: Under 150 words - Address the likely objection, don't just remind them they left items - If using an incentive, present it as a reason to act — not desperation - Include a single CTA that drives back to cart - Add a P.S. line with a secondary trust signal (reviews, guarantee, etc.)
10Post-Purchase Follow-Up (Day 3)
Write a post-purchase email to send 3 days after delivery for [BRAND NAME]. Details: - Product purchased: [PRODUCT NAME] - Key usage tip most customers miss: [USAGE TIP] - Expected time to see results: [TIMELINE] - Review platform: [WHERE YOU WANT REVIEWS — e.g., site, Amazon, Google] Requirements: - Subject line: 3 A/B variants - Body: 100-150 words - Don't ask for a review yet — this is a value-first touchpoint - Share the usage tip that helps them get the best results - Set expectations for when they'll notice a difference - End with a soft ask: "Reply to this email if you have any questions" - Warm, helpful tone — not salesy
11Winback Email (60-Day Lapsed)
Write a winback email for customers who haven't purchased in 60+ days from [BRAND NAME]. Details: - Product they bought: [PRODUCT CATEGORY] - Replenishment cycle (if applicable): [TYPICAL REORDER TIMEFRAME] - Winback offer: [OFFER — e.g., 15% off, free gift, free shipping] - New products or updates since they last purchased: [WHAT'S NEW] Requirements: - Subject line: 3 A/B variants (make at least one feel personal, not promotional) - Body: Under 150 words - Acknowledge the gap without being guilt-trippy - Lead with what's new or improved — give them a reason beyond the discount - Present the offer as a "welcome back" gesture - Include urgency (offer expiration) but keep it natural - Single CTA button text
12Product Launch Announcement
Write a product launch email for [BRAND NAME]. Launch details: - New product: [PRODUCT NAME] - What it does: [ONE-SENTENCE DESCRIPTION] - Why you made it: [ORIGIN STORY — what customer need or request drove this] - Price: [PRICE] - Launch offer (if any): [OFFER — e.g., early access, launch discount, bundle deal] - Availability: [DATE OR "available now"] Requirements: - Subject line: 3 A/B variants - Body: 200-250 words - Open with the "why" — the customer need that drove development - Introduce the product as the answer - Include 3 key benefits (not features) - If there's a launch offer, frame it as a reward for being on the list - Create genuine urgency (limited quantity, launch window, etc.) - Two CTAs: primary (shop now) and secondary (learn more)
13Replenishment Reminder
Write a replenishment reminder email for [BRAND NAME]. Details: - Product: [PRODUCT NAME] - Typical supply duration: [HOW LONG ONE UNIT LASTS] - Days since purchase: [DAYS — should be timed to when they're running low] - Subscribe & save option: [YES/NO — if yes, what's the discount?] Requirements: - Subject line: 3 A/B variants (avoid "running low?" clichés) - Body: Under 120 words - Frame as helpful timing, not a sales push - If subscribe & save exists, position it as convenience + savings - Include a specific benefit of not running out (continuity of results, routine, etc.) - One CTA: reorder or subscribe - Keep the tone casual and helpful
14VIP Segment Exclusive Offer
Write an exclusive offer email for VIP/top customers of [BRAND NAME]. VIP segment details: - Definition: [HOW YOU DEFINE VIP — e.g., 3+ orders, top 10% by LTV, founding customers] - Exclusive offer: [OFFER — e.g., early access, secret sale, gift with purchase] - How many VIPs in this segment: [NUMBER] - Brand voice: [CASUAL/PROFESSIONAL/WITTY/WARM] Requirements: - Subject line: 3 A/B variants (should feel exclusive, not mass-blasted) - Body: Under 150 words - Make them feel recognized — reference their status specifically - The offer should feel genuinely exclusive (mention that non-VIPs don't get this) - Keep it short — VIPs don't need to be sold on the brand, just the offer - Include a specific expiration or limit - Single CTA button text

Want this on autopilot? Email Flow Architect runs these workflows automatically with your Brand Brain.

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Ad Creative

Meta primary text, headlines, hooks, and scripts for paid social ads that stop the scroll.

15Meta Primary Text — Cold Traffic
Write 3 variations of Meta ad primary text for [BRAND NAME] targeting cold audiences. Product: [PRODUCT NAME] Target audience: [TARGET AUDIENCE — demographics + psychographics] Key benefit: [PRIMARY BENEFIT] Price: [PRICE] Social proof: [REVIEWS COUNT, STAR RATING, OR KEY TESTIMONIAL SNIPPET] Requirements for each variation: - Hook (first line must stop the scroll — this is the only line visible before "See more") - Body: 3-5 lines max after the hook - Use one of these frameworks per variation: (1) Problem → Agitate → Solve, (2) Testimonial-led, (3) "I tried X, then I found Y" - Include a clear CTA line at the end - No emojis in the first variation, optional in others - Write like a real person posting, not a brand
16Meta Primary Text — Retargeting
Write 3 variations of Meta retargeting ad text for [BRAND NAME]. Product: [PRODUCT NAME] Retargeting audience: [AUDIENCE — e.g., viewed product, added to cart, visited 2x+] Key objection to address: [MAIN OBJECTION — e.g., price, trust, not sure it works] Offer (if any): [OFFER OR "none"] Social proof: [SPECIFIC PROOF POINT] Requirements for each variation: - Hook should acknowledge they've been looking (without being creepy) - Directly address the likely objection - Use one framework per variation: (1) Objection handler, (2) Social proof stack, (3) Urgency/scarcity - If there's an offer, introduce it naturally — not as the lead - Include a CTA line - Keep each under 100 words — retargeting ads should be shorter
17Ad Headline Variations (5x)
Write 5 Meta ad headline variations for [BRAND NAME]. Product: [PRODUCT NAME] Key benefit: [PRIMARY BENEFIT] Price (if relevant): [PRICE] Target audience: [TARGET AUDIENCE] Headline types (write one of each): 1. **Benefit-first**: Lead with the outcome ("Finally, [BENEFIT] without [TRADEOFF]") 2. **Social proof**: Lead with credibility ("[NUMBER] customers can't be wrong") 3. **Direct offer**: Lead with the deal ("Get [PRODUCT] for [PRICE]") 4. **Curiosity**: Create an information gap ("The [PRODUCT CATEGORY] [AUDIENCE] keeps buying back") 5. **Urgency**: Time-sensitive ("[OFFER] ends [TIMEFRAME]") Rules: - Max 40 characters each (Meta truncates longer headlines) - No clickbait — every headline must be substantiated - Include the brand name in at least 2 headlines
18UGC-Style Video Script Hook
Write 5 opening hooks for a UGC-style video ad for [BRAND NAME]. Product: [PRODUCT NAME] Creator persona: [WHO IS SPEAKING — e.g., busy mom, fitness enthusiast, skincare junkie] Platform: [TIKTOK/REELS/BOTH] Key benefit: [PRIMARY BENEFIT] Price: [PRICE] For each hook, write: - **The line** (what they say in the first 3 seconds) - **The visual** (what's happening on screen) - **Why it works** (the psychological trigger) Hook frameworks to use: 1. Controversy/hot take ("Stop buying [CATEGORY] until you see this") 2. Transformation reveal ("POV: it's been [TIMEFRAME] since I switched to [PRODUCT]") 3. Social validation ("My [FRIEND/DERM/TRAINER] told me about this") 4. Problem callout ("If you're still dealing with [PROBLEM], watch this") 5. Curiosity ("I found the [PRODUCT CATEGORY] that actually [BENEFIT]") Keep hooks under 10 words each. They need to work with or without sound.
19Before/After Transformation Ad
Write a before/after transformation ad for [BRAND NAME]. Product: [PRODUCT NAME] Before state: [WHAT LIFE LOOKS LIKE WITHOUT THE PRODUCT] After state: [WHAT LIFE LOOKS LIKE WITH THE PRODUCT] Timeframe for results: [HOW LONG IT TAKES] Proof: [TESTIMONIAL, STUDY, OR DATA POINT] Write: 1. **Primary text** (Meta ad copy, 4-6 lines) - Open with the "before" state (make it relatable) - Introduce the turning point - Paint the "after" picture with specifics - Close with proof + CTA 2. **Headline**: Under 40 characters 3. **Description**: Under 30 characters Note: If this is a health/beauty product, focus on the experience and feelings — not clinical claims. Frame as the customer's story, not a product claim.
20Testimonial-Based Ad
Turn this customer review into a Meta ad for [BRAND NAME]. Original review: "[PASTE ACTUAL CUSTOMER REVIEW HERE]" Product: [PRODUCT NAME] Reviewer first name: [NAME] Additional context: [ANYTHING RELEVANT — repeat customer, specific results, etc.] Write: 1. **Primary text** — Reformat the review into ad copy: - Open with the most compelling quote from the review (in quotation marks) - Add 1-2 lines of brand context - Close with a CTA - Keep the customer's voice authentic — don't over-polish it 2. **Headline**: Under 40 characters 3. **Description**: Under 30 characters Important: Do not fabricate or embellish anything beyond what the review states. Only use claims the customer actually made.
21Founder Story Ad
Write a founder story ad for [BRAND NAME]. Founder details: - Founder name: [NAME] - The problem they personally experienced: [PERSONAL PAIN POINT] - The "aha moment": [WHAT MADE THEM START THE BRAND] - What they built: [PRODUCT/BRAND IN ONE SENTENCE] - Key milestone: [PROOF POINT — customers served, revenue, awards, etc.] Write: 1. **Primary text** (5-7 lines): - Open with the founder's personal problem (first person: "I was...") - The moment they decided to fix it - What they built and why it's different - Proof that it works (milestone) - CTA: invite the reader into the story 2. **Headline**: Under 40 characters 3. **Description**: Under 30 characters Tone: Honest, specific, and human. This should read like a LinkedIn post from a real founder, not a brand manifesto.

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SEO & Content

Meta descriptions, blog outlines, collection page copy, and content briefs optimized for search.

22Collection Page Meta Title + Description
Write SEO meta tags for a collection/category page on [BRAND NAME]'s Shopify store. Collection: [COLLECTION NAME — e.g., "Women's Running Shoes"] Primary keyword: [TARGET KEYWORD] Secondary keywords: [2-3 RELATED KEYWORDS] Number of products in collection: [NUMBER] Price range: [LOW] - [HIGH] Unique selling point: [WHAT MAKES THIS COLLECTION SPECIAL] Write: 1. **Meta title** (under 60 characters) — include primary keyword naturally 2. **Meta description** (under 155 characters) — include a benefit, proof point, and soft CTA 3. **Collection page H1** — can differ from meta title for better on-page experience 4. **Collection intro paragraph** (2-3 sentences) — naturally incorporate primary + secondary keywords, describe who the collection is for and why it matters Rules: - No keyword stuffing — read it out loud, it should sound natural - Include a number or specific detail for credibility - Meta description should compel a click, not just describe the page
23Blog Post Outline (Buying Guide)
Create a detailed blog post outline for [BRAND NAME]'s site. Topic: [BLOG POST TOPIC — e.g., "Best Magnesium Supplements for Sleep"] Target keyword: [PRIMARY KEYWORD] Secondary keywords: [3-5 RELATED KEYWORDS] Word count target: [1500/2000/2500] Intent: [INFORMATIONAL/COMMERCIAL/COMPARISON] Write: 1. **Title** — 3 options (include keyword naturally, make it click-worthy) 2. **Meta description** — under 155 characters 3. **Outline** with H2 and H3 headings: - Introduction (hook + what the reader will learn) - [4-6 main sections with H2s] - Each H2 should have 2-3 H3 subpoints - Include suggested word count per section - Note where to naturally mention [BRAND NAME]'s product (max 2 spots) 4. **People Also Ask** — 4 questions to answer within the content (research real PAA questions for this keyword) 5. **Internal link opportunities** — suggest 2-3 pages on the site to link to The outline should help the article rank, but the content should genuinely help the reader first.
24Product Page Meta Description
Write SEO meta descriptions for these product pages on [BRAND NAME]'s store. Products: 1. [PRODUCT NAME 1] — [KEY BENEFIT] 2. [PRODUCT NAME 2] — [KEY BENEFIT] 3. [PRODUCT NAME 3] — [KEY BENEFIT] Target keywords per product: 1. [KEYWORD 1] 2. [KEYWORD 2] 3. [KEYWORD 3] Requirements for each: - Under 155 characters (hard limit — Google truncates after this) - Include the target keyword naturally in the first half - Include one specific detail (ingredient, rating, result) - End with an action-oriented phrase (not "buy now" — something more natural) - Write in brand voice: [CASUAL/PROFESSIONAL/WITTY/WARM] Format: Product name → Meta description (character count)
25FAQ Schema Content
Write FAQ content for [PAGE URL OR PAGE NAME] on [BRAND NAME]'s site. This will be used for FAQ structured data (JSON-LD) to appear in search results. Page topic: [WHAT THE PAGE IS ABOUT] Target keyword: [PRIMARY KEYWORD] Current ranking position (if known): [POSITION OR "unknown"] Write 5 FAQ entries: - Questions should match how real people search (use "People Also Ask" style phrasing) - Answers should be 2-3 sentences — concise enough for a featured snippet - Naturally include the target keyword in at least 2 answers - Address at least one objection or misconception - Include at least one question about pricing, shipping, or returns (if it's a product page) Format each as: **Q: [Question]** A: [Answer] Then provide the FAQ as JSON-LD structured data ready to paste into the page head.
26Category Page Intro Copy
Write intro copy for a category/collection page on [BRAND NAME]'s [PLATFORM — Shopify/Amazon/Custom] store. Category: [CATEGORY NAME] Primary keyword: [TARGET KEYWORD] Number of products: [NUMBER] Who shops this category: [TARGET CUSTOMER DESCRIPTION] Key differentiator for this category: [WHAT MAKES YOUR SELECTION SPECIAL] Write: 1. **Above the fold** (2-3 sentences, ~50 words): Hook that speaks to the customer's need, naturally includes the primary keyword. This is what shows immediately. 2. **Below the fold / expandable** (100-150 words): Deeper context about the category — who it's for, how to choose, what makes your curation different. Include 2-3 secondary keywords naturally. This content is primarily for SEO but should still be genuinely helpful. Rules: - No "Welcome to our collection" openers - Write to the customer, not to Google - Include at least one specific number or detail
27Internal Linking Recommendations
Analyze the internal linking opportunities for [BRAND NAME]'s website. I'll provide my key pages. For each, recommend internal links to add. Key pages: 1. [PAGE URL/NAME] — [WHAT THIS PAGE IS ABOUT] 2. [PAGE URL/NAME] — [WHAT THIS PAGE IS ABOUT] 3. [PAGE URL/NAME] — [WHAT THIS PAGE IS ABOUT] 4. [PAGE URL/NAME] — [WHAT THIS PAGE IS ABOUT] 5. [PAGE URL/NAME] — [WHAT THIS PAGE IS ABOUT] Blog posts: 1. [POST URL/TITLE] 2. [POST URL/TITLE] 3. [POST URL/TITLE] For each key page, recommend: - Which other pages should link TO this page (and what anchor text to use) - Which pages this page should link OUT to (and where in the content the link should go) - Priority: HIGH / MEDIUM / LOW based on SEO impact Focus on links that make sense for the reader, not just for SEO. Every link should pass the "would a human click this?" test.
28Long-Tail Keyword Content Brief
Create a content brief for a long-tail keyword article for [BRAND NAME]. Long-tail keyword: [LONG-TAIL KEYWORD — e.g., "best magnesium supplement for leg cramps at night"] Search volume (if known): [VOLUME OR "unknown"] Current top-ranking content: [DESCRIBE WHAT'S RANKING — listicles? forums? brand pages?] Write a content brief including: 1. **Target keyword + 5 related long-tail variations** to cover 2. **Search intent**: What does the searcher actually want? (Be specific) 3. **Content format recommendation**: Listicle, guide, comparison, how-to, etc. 4. **Recommended word count**: Based on what's ranking 5. **Outline**: H1, H2s, and H3s with notes on what each section should cover 6. **Must-include elements**: Stats, comparisons, images, tables, etc. 7. **Brand mention strategy**: Where and how [BRAND NAME] should appear (max 2 mentions — this shouldn't read as an ad) 8. **CTA**: What should the reader do after reading? The brief should be detailed enough that any competent writer could produce a ranking article from it.

Want this on autopilot? Collection SEO Builder runs these workflows automatically with your Brand Brain.

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Customer Research

Mine reviews, build personas, analyze competitors, and extract the language your customers actually use.

29Review Mining — Extract Top Objections
Analyze the following customer reviews for [BRAND NAME]'s [PRODUCT NAME] and extract the top objections and concerns. Reviews (paste 15-20 reviews below, include star rating for each): --- [PASTE REVIEWS HERE] --- Deliver: 1. **Top 5 objections** ranked by frequency — for each include: - The objection (in the customer's own words) - How many reviews mention it - Exact quotes (2-3 per objection) - Severity: Deal-breaker / Hesitation / Minor gripe 2. **Hidden objections** — concerns that are implied but not directly stated (read between the lines of 3-4 star reviews) 3. **Objection-to-copy opportunities** — for each top objection, suggest a one-liner that could address it on the product page, in an ad, or in an email
30Review Mining — Extract Language Patterns
Analyze the following customer reviews for [BRAND NAME]'s [PRODUCT NAME] and extract the exact language customers use. Reviews (paste 15-20 reviews, focus on 4-5 star reviews): --- [PASTE REVIEWS HERE] --- Deliver: 1. **Power phrases** — The exact words and phrases customers use to describe the product and its benefits (these are gold for ad copy). List at least 10. 2. **Before/after language** — How customers describe their life before vs. after the product. List 5 pairs. 3. **Unexpected use cases** — Ways customers use the product that you didn't market for 4. **Emotional triggers** — The feelings and emotions mentioned most often (relief, confidence, etc.) 5. **Words to steal** — A final list of 10-15 words and short phrases to use in future copy, pulled directly from review language This is a swipe file. The goal is to write copy in the customer's voice, not the brand's voice.
31Customer Persona Builder
Build a detailed customer persona for [BRAND NAME]. What you know: - Product(s) you sell: [PRODUCTS] - Price range: [PRICE RANGE] - Current customer demographics (if known): [AGE, GENDER, LOCATION, INCOME] - Top-selling product: [PRODUCT NAME] - Where customers find you: [CHANNELS — e.g., Meta ads, Google, TikTok, word of mouth] - Common customer feedback theme: [RECURRING THEME FROM REVIEWS OR SUPPORT] Build one detailed persona including: 1. **Name and snapshot** (fictional but realistic) 2. **Demographics**: Age, location, income, family status, job 3. **Psychographics**: Values, interests, media consumption, brands they also buy 4. **Pain points** (3-5): What problems drive them to your product? 5. **Objections** (3-5): What almost stops them from buying? 6. **Decision triggers**: What finally makes them click "buy"? 7. **Day in the life**: A 3-4 sentence narrative of a typical day for this person 8. **Where to reach them**: Specific channels, times, content formats 9. **Message that resonates**: One sentence that would make them stop scrolling
32Competitor Positioning Analysis
Analyze the positioning of [BRAND NAME]'s top competitors to find gaps and opportunities. Your brand: [BRAND NAME] — [ONE-SENTENCE DESCRIPTION] Your price point: [PRICE] Competitors to analyze: 1. [COMPETITOR 1] — [URL OR DESCRIPTION] 2. [COMPETITOR 2] — [URL OR DESCRIPTION] 3. [COMPETITOR 3] — [URL OR DESCRIPTION] For each competitor, analyze: 1. **Positioning statement** — What they claim to be (in one sentence) 2. **Primary audience** — Who they're targeting 3. **Key messaging** — Their main selling points (from their site/ads) 4. **Pricing strategy** — Premium/mid/value and how they justify it 5. **Weakness** — What they're NOT saying or doing well Then deliver: 6. **Positioning map** — Place all brands (including yours) on a 2x2 matrix. Suggest the two most relevant axes for your category. 7. **Gap analysis** — Where is there white space that no competitor owns? 8. **Recommended positioning** — A clear, differentiated position for [BRAND NAME] based on the gaps
33Post-Purchase Survey Questions
Write a post-purchase survey for [BRAND NAME] customers. Context: - When it's sent: [TIMING — e.g., 7 days after delivery] - Goal: [PRIMARY GOAL — e.g., understand acquisition channels, identify objections, improve retention] - Platform: [HOW YOU'LL SEND IT — Klaviyo, Typeform, Google Forms, etc.] Write 8-10 survey questions: - Mix of multiple choice, scale (1-5), and 1 open-ended - Questions should be in plain language (no jargon) - Include questions that uncover: - How they found you (be specific — not just "social media") - What almost stopped them from buying - What convinced them to buy - How they'd describe the product to a friend - What they'd improve - Keep it under 3 minutes to complete For each question, note: - The question - Answer type (multiple choice / scale / open text) - Answer options (if multiple choice) - Why you're asking (what you'll do with this data)
34Customer Feedback Synthesis
Synthesize the following customer feedback for [BRAND NAME] into actionable insights. Feedback sources (paste all available data below): --- [PASTE: Reviews, support tickets, survey responses, social comments, NPS feedback — any customer feedback you have. The more sources, the better the synthesis.] --- Deliver: 1. **Executive summary** (3-4 sentences): What customers love, what's frustrating them, and what they want next 2. **Top 3 strengths** — What keeps customers coming back (with evidence quotes) 3. **Top 3 pain points** — What's causing complaints or churn (with evidence quotes) 4. **Product improvement priorities** — Ranked list of what to fix/improve, with estimated impact (high/medium/low) 5. **Marketing insights** — Language, benefits, and proof points to use in copy based on what customers actually care about 6. **Red flags** — Any patterns that suggest a bigger problem (quality issues, mismatched expectations, etc.)
35ICP Definition from Purchase Data
Define the Ideal Customer Profile (ICP) for [BRAND NAME] using purchase data. Provide what you have: - Top products by revenue: [LIST TOP 3-5 PRODUCTS] - Average order value: [AOV] - Customer repeat rate: [PERCENT OR "unknown"] - Top acquisition channels: [CHANNELS] - Geographic concentration: [TOP REGIONS/CITIES] - Customer age/gender split (if known): [DATA] - Best-selling time periods: [SEASONAL PATTERNS] - Highest-LTV customer segment (if known): [DESCRIPTION] Deliver: 1. **Primary ICP** — The one customer profile that drives the most value. Include demographics, psychographics, buying behavior, and what triggers their first purchase. 2. **Secondary ICP** — A smaller but growing segment worth investing in. 3. **Anti-persona** — Who you should NOT target (wastes ad spend, high return rate, low LTV). 4. **Channel-ICP fit** — Which channels best reach each ICP, and what messaging resonates on each. 5. **Recommended next data to collect** — What data points would sharpen these profiles further?

Want this on autopilot? Review Mining Playbook runs these workflows automatically with your Brand Brain.

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Social Media & UGC

Captions, scripts, creator briefs, and content calendars for organic social and UGC programs.

36Instagram Caption — Product Feature
Write an Instagram caption for [BRAND NAME] featuring [PRODUCT NAME]. Post details: - Photo/video description: [WHAT THE VISUAL SHOWS] - Campaign or launch: [CONTEXT — e.g., new product, seasonal push, evergreen] - Goal: [ENGAGEMENT/TRAFFIC/SALES] - Brand voice: [CASUAL/PROFESSIONAL/WITTY/WARM] Write: 1. **Hook** (first line — the only thing visible before "...more"): Must stop the scroll 2. **Body** (3-5 lines): Tell a micro-story or share a specific benefit 3. **CTA**: Clear action — comment, save, click link, share 4. **Hashtags**: 15-20 relevant hashtags in 3 tiers: - 5 broad (100K+ posts) - 5 medium (10K-100K posts) - 5 niche (under 10K posts) Rules: - No "Check out our amazing new product!" energy - Write like a person, not a brand account - If it wouldn't get engagement on a personal account, rewrite it
37TikTok Hook Script
Write 5 TikTok video hook scripts for [BRAND NAME]'s [PRODUCT NAME]. Product details: - What it does: [PRIMARY BENEFIT] - Who it's for: [TARGET AUDIENCE] - Price: [PRICE] - Key visual: [WHAT THE PRODUCT LOOKS LIKE IN USE] For each hook, write: 1. **Opening line** (first 2 seconds — text-on-screen + voiceover) 2. **Visual direction** (what's happening on screen for first 3 seconds) 3. **Transition to product** (how you bridge from hook to product reveal) 4. **CTA overlay text** (what text appears at the end) Hook styles to cover: 1. Myth-busting ("You don't need [COMMON SOLUTION] for [PROBLEM]") 2. POV/transformation ("POV: You finally found [SOLUTION]") 3. "Things I wish I knew" listicle 4. Trend/sound-based (suggest a current trending format to adapt) 5. Duet/stitch bait ("Tell me [CATEGORY] without telling me [CATEGORY]") Keep each script under 30 seconds total. These should feel native to TikTok, not like ads.
38UGC Creator Brief
Write a UGC creator brief for [BRAND NAME]. Campaign details: - Product to feature: [PRODUCT NAME] - Campaign goal: [AWARENESS/CONVERSION/SOCIAL PROOF] - Platform(s): [TIKTOK/INSTAGRAM REELS/BOTH] - Budget per creator: [AMOUNT] - Number of deliverables: [NUMBER OF VIDEOS] Brief sections: 1. **Brand overview** (2-3 sentences a creator needs to understand your brand) 2. **Product overview** (what it is, key benefits, who it's for) 3. **Creative direction**: - Tone: [AUTHENTIC/EDUCATIONAL/FUNNY/ASPIRATIONAL] - Must-include talking points (3 max) - Must-avoid (anything off-brand or off-limits) 4. **Video specs**: - Length: [15s/30s/60s] - Format: Vertical 9:16 - Hook requirements (first 3 seconds must include [HOOK DIRECTION]) 5. **Example concepts** (write 3 video concepts they can choose from) 6. **Deliverables and usage rights**: What you need and how you'll use it 7. **Timeline**: Submission deadlines Keep the brief under 1 page. Creators won't read a novel.
39Influencer Outreach DM
Write 3 variations of an influencer outreach DM for [BRAND NAME]. Details: - Product you want them to try: [PRODUCT NAME] - Influencer niche: [NICHE — e.g., skincare, fitness, cooking, parenting] - What you're offering: [FREE PRODUCT / PAID COLLAB / AFFILIATE / COMMISSION RATE] - Follower range you're targeting: [MICRO 1K-10K / MID 10K-100K / MACRO 100K+] Write 3 DM variations: 1. **Direct and professional** — straight to the point, respects their time 2. **Personal and warm** — references their specific content (leave a [SPECIFIC POST REFERENCE] placeholder) 3. **Value-first** — leads with what's in it for them, not what you want Rules for all: - Under 100 words each (long DMs don't get read) - No "I love your content!" without specifics - Clear ask + clear offer - Easy to say yes to (low commitment first step) - Include a natural follow-up message if no response in 3-5 days
40Pinterest Pin Description
Write Pinterest pin titles and descriptions for [BRAND NAME]. Write for 5 pins: 1. Product pin: [PRODUCT NAME] — [KEY BENEFIT] 2. How-to pin: [TUTORIAL TOPIC RELATED TO YOUR PRODUCT] 3. Listicle pin: [LIST TOPIC — e.g., "5 Morning Routine Essentials"] 4. Seasonal pin: [SEASONAL ANGLE — e.g., "Summer Skincare Essentials"] 5. Gift guide pin: [GIFT CONTEXT — e.g., "Gifts for New Moms"] For each pin write: - **Title** (under 100 characters, include primary keyword) - **Description** (150-300 characters, include 2-3 natural keywords, end with CTA) - **Board recommendation** (which board this pin belongs on) - **Best month to publish** (Pinterest content is searched 2-3 months ahead of season) Pinterest SEO tips to follow: - Front-load keywords in the title - Write descriptions for search, not social engagement - Include specific details (numbers, ingredients, results)
41Weekly Content Calendar
Create a 1-week social media content calendar for [BRAND NAME]. Brand details: - Products: [TOP 2-3 PRODUCTS] - Platforms: [INSTAGRAM/TIKTOK/TWITTER/LINKEDIN — pick your active ones] - Posting frequency: [POSTS PER WEEK PER PLATFORM] - Current campaign or focus: [WHAT YOU'RE PROMOTING THIS WEEK] - Brand voice: [CASUAL/PROFESSIONAL/WITTY/WARM] For each post, include: - **Day and platform** - **Content type** (carousel, reel, static, story, thread) - **Topic/angle** - **Hook or headline** (the actual first line) - **CTA** - **Notes** (timing, hashtag strategy, cross-post potential) Content mix rules: - No more than 30% promotional (product pushes) - At least 40% value/educational - At least 20% engagement/community (polls, questions, UGC reposts) - At least 1 piece of "personality" content (behind the scenes, founder POV, hot take) Format as a table: Day | Platform | Type | Topic | Hook | CTA
42UGC Repurposing Framework
Create a repurposing plan for this piece of UGC for [BRAND NAME]. Original UGC: - Format: [VIDEO/PHOTO/REVIEW/UNBOXING/TESTIMONIAL] - Platform it was posted on: [PLATFORM] - Creator: [CREATOR NAME OR "customer"] - Content summary: [DESCRIBE WHAT THE UGC SHOWS/SAYS] - Performance: [VIEWS/LIKES/ENGAGEMENT IF KNOWN] Create a repurposing plan with 8 derivative assets: 1. **Organic social post** (different platform than original) — write the caption 2. **Paid ad creative** — write the primary text, headline, description 3. **Email content block** — write the copy for embedding in a flow or campaign 4. **Product page quote** — extract and format for the PDP 5. **Story/reel clip** — describe the edit (what to cut, what text overlay to add) 6. **Blog/article embed** — write the context paragraph around the UGC 7. **Carousel slide** — how to feature this in a multi-slide carousel 8. **Landing page testimonial** — format with name, context, and pull-quote For each, note the platform, format, and any permission/rights considerations.

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Landing Pages & CRO

Headlines, hero sections, social proof blocks, and conversion copy for landing pages that sell.

43Landing Page Headline (Benefit-First)
Write 10 landing page headline options for [BRAND NAME]. Product/offer: [WHAT YOU'RE SELLING] Target audience: [WHO THIS LANDING PAGE IS FOR] Primary benefit: [THE MAIN OUTCOME THEY'LL GET] Key proof point: [NUMBER, TESTIMONIAL, OR CREDENTIAL] Current headline (if replacing): [CURRENT HEADLINE OR "new page"] Write 10 headlines using these frameworks (one each): 1. **Direct benefit**: State the outcome plainly 2. **How-to**: "How to [ACHIEVE OUTCOME] without [PAIN POINT]" 3. **Number-driven**: Lead with a specific stat or result 4. **Question**: Ask the question they're already thinking 5. **Testimonial**: Lead with a customer's exact words 6. **Negative**: "Stop [DOING THING THAT DOESN'T WORK]" 7. **Curiosity gap**: Hint at a secret or counterintuitive truth 8. **Time-based**: Include a specific timeframe 9. **Comparison**: "The [PRODUCT] that [COMPARISON]" 10. **Identity**: Speak to who they want to become Rules: - Under 12 words each - No jargon or buzzwords - Each must work as a standalone statement (no context needed)
44Above-the-Fold Copy Block
Write the above-the-fold section for a landing page for [BRAND NAME]. Details: - Product/offer: [WHAT YOU'RE SELLING] - Target audience: [WHO LANDS ON THIS PAGE] - Traffic source: [WHERE VISITORS COME FROM — Meta ads, Google, email, etc.] - Primary CTA: [WHAT YOU WANT THEM TO DO — buy, sign up, book a call] - Price (if visible above fold): [PRICE OR "below fold"] Write: 1. **Headline** (under 10 words) 2. **Subheadline** (1 sentence that expands on the headline — addresses the "how" or "for who") 3. **3 bullet points** (key benefits or trust signals, 8 words max each) 4. **CTA button text** (3-5 words, action-oriented) 5. **Supporting text under CTA** (trust reducer — e.g., "Free shipping. 30-day guarantee. No subscription required.") 6. **Social proof line** (one line — e.g., "Trusted by 10,000+ customers" or a star rating) Match the message to the traffic source: if they're coming from an ad, the above-fold copy should directly continue the ad's promise. No bait-and-switch.
45Testimonial Request Email
Write a testimonial request email for [BRAND NAME]. Details: - Sending to: [SEGMENT — e.g., repeat customers, 5-star reviewers, NPS promoters] - Product: [PRODUCT NAME] - Testimonial format needed: [WRITTEN/VIDEO/BOTH] - Incentive (if any): [DISCOUNT, GIFT CARD, STORE CREDIT, OR "none"] - Where testimonials will be used: [WEBSITE, ADS, SOCIAL, EMAIL — or all] Write: 1. **Subject line**: 3 A/B variants 2. **Email body** (under 150 words): - Thank them genuinely (be specific about their purchase/loyalty) - Explain why you're asking (you're building something and their voice matters) - Make it easy: provide 3 specific prompting questions they can answer: a. What problem were you trying to solve? b. What made you choose [BRAND NAME]? c. What's been the biggest difference since using [PRODUCT]? - Mention the incentive (if any) - Single CTA: link to submit testimonial 3. **Follow-up email** (if no response in 5 days, under 50 words) The email should feel like a personal request, not a mass blast.
46Social Proof Section
Write the social proof section for [BRAND NAME]'s landing page. Available proof points (check all that apply and fill in): - [ ] Customer count: [NUMBER] - [ ] Star rating: [RATING] from [NUMBER] reviews - [ ] Press mentions: [PUBLICATIONS] - [ ] Awards/certifications: [LIST] - [ ] Influencer endorsements: [NAMES] - [ ] Before/after results: [SPECIFIC RESULT] - [ ] Industry credentials: [CERTIFICATIONS, YEARS IN BUSINESS] - [ ] Customer testimonials: [PASTE 3-5 BEST TESTIMONIALS] Write: 1. **Section headline** (establishes credibility in one line) 2. **Stats bar** — 3-4 key numbers formatted for scanning (e.g., "10,000+ customers · 4.9★ rating · Featured in Forbes") 3. **Testimonial cards** (3) — for each customer quote, write: - Pull-quote (the most compelling 1-2 sentences) - Customer name + identifier (e.g., "Sarah M., Austin TX") - Context (what they bought, how long they've used it) 4. **Logo bar description** — if you have press/partner logos, write the label above them 5. **Trust badges line** — suggest which trust badges to include (money-back guarantee, secure checkout, free shipping, etc.) Arrange from strongest to weakest proof. Lead with whatever is most impressive.
47Pricing Comparison Table Copy
Write the copy for a pricing comparison table on [BRAND NAME]'s landing page. What you're comparing: - Option 1: [PLAN/PRODUCT NAME] — [PRICE] - Option 2: [PLAN/PRODUCT NAME] — [PRICE] (recommended) - Option 3 (if applicable): [PLAN/PRODUCT NAME] — [PRICE] Features to compare: 1. [FEATURE 1] 2. [FEATURE 2] 3. [FEATURE 3] 4. [FEATURE 4] 5. [FEATURE 5] 6. [FEATURE 6] Write: 1. **Section headline** (not "Pricing" — frame the value) 2. **Section subheadline** (address the "is it worth it?" objection) 3. **For each tier/option**: - Name - Price + billing cadence - One-line positioning (who it's for) - Feature availability (check/cross or detail) - CTA button text (should vary by tier) 4. **Recommended tier callout** — a label or badge that highlights the best value 5. **Below-table reassurance** — one line addressing risk (guarantee, cancel anytime, etc.)
48Guarantee / Risk-Reversal Section
Write a guarantee section for [BRAND NAME]'s landing page or product page. Guarantee details: - Type: [MONEY-BACK/SATISFACTION/RESULTS/EXCHANGE — or custom] - Duration: [30 DAYS/60 DAYS/90 DAYS/LIFETIME] - Conditions: [ANY CONDITIONS OR "no questions asked"] - Refund process: [HOW IT WORKS — e.g., email support, instant refund, return shipping included] Write: 1. **Guarantee headline** (make it bold and confident — e.g., "Try it for 60 days. Love it or we'll refund every penny.") 2. **Guarantee body** (3-4 sentences): - State the guarantee clearly and plainly - Explain the process (make it sound easy) - Address the "what if" worry explicitly - End with why you can offer this (confidence in the product) 3. **Guarantee badge text** (short version for use next to CTAs — under 10 words) The guarantee should reduce purchase anxiety, not create legal anxiety. Write it like a promise from a friend, not a contract.
49Exit-Intent Popup Copy
Write exit-intent popup copy for [BRAND NAME]'s [PAGE TYPE — homepage, product page, landing page, blog]. Offer (if any): [DISCOUNT/FREE SHIPPING/FREE GUIDE/NONE] Goal: [EMAIL CAPTURE/SAVE THE SALE/REDIRECT TO OFFER] Brand voice: [CASUAL/PROFESSIONAL/WITTY/WARM] Write 3 variations, each with: 1. **Headline** (under 8 words — must arrest attention mid-exit) 2. **Body** (1-2 sentences max) 3. **CTA button text** (action-oriented, specific) 4. **Dismiss text** (the "no thanks" link — make it a soft anti-CTA, not guilt-trippy) Variation styles: 1. **Offer-led**: Lead with the incentive 2. **FOMO-led**: Lead with what they'll miss 3. **Value-led**: Lead with content or education (no discount) Rules: - No "Wait!" or "Before you go!" (overdone) - Popup must make sense without any page context (they're leaving, they're not reading) - The dismiss option should be respectful, not manipulative
50Thank You / Confirmation Page Copy
Write copy for a post-purchase thank you page for [BRAND NAME]. Order details: - Product purchased: [PRODUCT NAME] - Next step for customer: [WHEN IT SHIPS / HOW TO ACCESS / WHAT TO DO FIRST] - Referral program: [YES — DETAILS / NO] - Cross-sell opportunity: [RELATED PRODUCT OR "none"] - Community or social: [FACEBOOK GROUP / INSTAGRAM / DISCORD / "none"] Write: 1. **Headline** (celebratory but not cheesy — confirm the purchase) 2. **Confirmation body** (3-4 sentences): - Confirm what they bought - Tell them exactly what happens next (shipping timeline, access instructions, etc.) - Set expectations (when they'll hear from you again) 3. **Next action block** — one clear next step: - If referral program: "Share with a friend, get [REWARD]" with share buttons - If community exists: "Join [NUMBER] other [BRAND] customers in our [COMMUNITY]" - If cross-sell: "Most customers also grab [PRODUCT] — [ONE-LINE PITCH]" 4. **Social sharing prompt** (optional): A pre-written tweet/post they can share about their purchase The thank you page is the highest-engagement page on your site. Don't waste it with just a receipt.

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Can I use these prompts with any AI tool?

Yes. These prompts work with ChatGPT, Claude, Gemini, Llama, and any other large language model. They're written as plain text templates — just paste them in and fill in the bracketed placeholders with your brand's details.

How do I customize the bracketed placeholders?

Every [BRACKETED TERM] is a placeholder for your specific information. Replace each one with details about your brand, product, audience, or campaign. The more specific you are, the better the output. For example, replace [TARGET AUDIENCE] with something like "women 28-40 who run 3x/week and are dealing with knee pain" — not just "active women."

Are these the same prompts used in the DTC Stack skills?

No. These are standalone starting points. The DTC Stack skills are full systems that include a Brand Brain (your custom context layer), multi-step workflows, quality checks, and format-specific outputs. Think of these prompts as the "do it yourself" version. The skills are the "done for you" version that runs on autopilot.

How often do you add new prompts?

We update this page regularly as we develop new prompt frameworks. Subscribe to our newsletter below to get notified when new prompts, frameworks, and skill drops go live.

Can I use these prompts for client work?

Absolutely. These prompts are free to use for your own brand or for client brands. No attribution required. If you're running an agency or freelancing, these templates can speed up your workflow significantly — just swap in each client's details.

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