PDP SEO Optimizer
Make your product pages rank for transactional keywords. PDP audit, optimized meta tags, extended descriptions, FAQ sections, enhanced schema markup.
- SKILL.MD FILE
- CONFIG TEMPLATES
- EXAMPLE OUTPUTS
- SETUP GUIDE
- INSTANT DELIVERY
Your product pages convert — but nobody can find them in search.
You spent weeks perfecting your PDP copy. The hero section is dialed, the social proof is strong, the CTA converts. But the meta title is just the product name, the description is three bullet points, and the only schema is whatever Shopify's default theme generates. Your competitors rank for "[product] review", "[product] for [use case]", and "[brand] vs [competitor]" — and your PDP is invisible. The Product Page Engine writes copy that converts. This skill makes that copy findable.
"Magnesium Glycinate - MyBrand"
"Magnesium Glycinate for Sleep - 200mg Chelated | MyBrand"
"120 capsules. Made with premium ingredients. Take 2 daily."
"500-1,500 words of keyword-rich content covering how it works, who it's for, how to use it, what makes it different, and 6 FAQ questions from People Also Ask — all targeting long-tail transactional queries."
"PDP, collection page, and blog post all targeting "best magnesium supplement" — Google picks the blog, suppresses the PDP."
"Collection targets "magnesium supplements" (category), PDP targets "magnesium glycinate for sleep" (product + use case), blog targets "how to choose a magnesium supplement" (informational)."
What you get.
12-Factor PDP SEO Audit
Scores your current product page across meta tags, content depth, schema markup, image alt text, internal links, and cannibalization risk. Identifies critical fixes and quick wins.
Transactional Keyword Research
Finds the keywords buyers search before purchasing — "[product] buy", "[product] review", "[brand] vs [competitor]", "[product] for [use case]". Maps each keyword to a specific PDP section.
Extended Product Description
500-1,500 words of keyword-rich content for the below-fold section. How it works, key benefits, who it's for, how to use it, what makes it different — structured for long-tail queries.
Cannibalization Check
Flags keyword conflicts between your PDP and your own collection pages, blog posts, or other PDPs. Provides resolution strategies so each page type targets a different intent.
Enhanced Schema Markup
Product, FAQ, HowTo, and Review JSON-LD that goes beyond Shopify defaults. Ready to paste into your theme for rich results in Google.
Google Shopping Feed
Optimized product title, description, product type, and Google product category for Merchant Center. Different format than SEO meta tags — follows Google Shopping best practices.
Connects to your SEO stack.
Add your API key and the skill auto-detects it. Use one tool, all of them, or none — it works either way.
SEMrush
Keyword volume, difficulty scores, related keyword expansion, and competitor PDP keyword overlap. Add your API key and the skill pulls live data during optimization.
Ahrefs
Keyword difficulty, SERP feature analysis, and organic traffic estimates for transactional product keywords. Auto-detected from your environment.
Keywords Everywhere
Search volume, CPC, competition data, and People Also Ask questions for product-specific queries. Runs natively as an MCP integration.
Web Search Fallback
No SEO tools? No problem. The skill analyzes live SERP results for any keyword. Always available, zero configuration.
When to use this.
Optimizing your top-selling PDP to rank for "[product] review" and "[product] for [use case]" keywords
Running a cannibalization audit to find out which of your pages Google is suppressing
Adding extended below-fold content to PDPs that currently have 50-word descriptions
Batch-optimizing an entire collection of products with coordinated keyword targeting and internal linking
Generating enhanced schema markup for rich results: FAQ dropdowns, star ratings, HowTo steps
Optimizing your Google Shopping feed titles and descriptions for better Merchant Center performance
Common questions.
How is this different from the Product Page Conversion Engine?
The Product Page Engine writes conversion copy — hero sections, social proof, objection handling, CTAs. This skill makes that copy findable in search. It handles meta tags, keyword research, extended descriptions for long-tail queries, schema markup, and cannibalization checks. They chain together: Product Page Engine writes the copy, PDP SEO Optimizer makes sure Google surfaces it.
How is this different from the Collection SEO Builder?
Collection SEO Builder optimizes category pages. This skill optimizes individual product pages. They target different keyword intents — collections capture broad category searches, PDPs capture product-specific transactional searches. The cannibalization check ensures they don't compete with each other.
Do I need SEO tools like Ahrefs?
No. The skill works with web search alone. Keywords Everywhere (included as an MCP), Ahrefs, or SEMrush add precision — exact volume, keyword difficulty — but the skill generates strong optimizations without them.
What about Google Shopping — do I need Merchant Center set up?
The skill generates optimized Shopping feed attributes (title, description, product type, Google category) that you can paste into your feed tool. You don't need Merchant Center set up to use the skill, but you'll need it to actually submit the feed to Google.
Can I run this on all my products at once?
Yes. Batch mode lets you optimize an entire collection. It researches the keyword landscape once, distributes keywords across PDPs to avoid cannibalization, and creates an internal linking web between related products.
Make your product pages rank.
Transactional keyword targeting, enhanced schema, cannibalization checks, and Google Shopping optimization — for the pages that actually make you money.
$199 · ALL 16 SKILLS · INSTANT DELIVERY
Want us to build it for you?What this skill does
12-Factor PDP SEO Audit scoring meta tags, content depth, schema markup, and more.
How to install
Download the skill package
Receive your files instantly after purchase.
Drop SKILL.md into directory
Move the file to your .claude/skills/ or equivalent agent directory.
Connect your Brand Brain
Reference your existing brain.yaml for on-brand outputs.
Start generating
Trigger the skill via command or chat interface.