DTCSKILLS
CONVERSION

Ecommerce CRO Audit

12-module conversion audit for ecommerce stores. Scores every step from homepage to checkout with revenue impact estimates.

UPDATED 5 DAYS AGO
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Included in the DTC Stack
$199
ONE-TIME PURCHASE · ALL 16 SKILLS
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  • SKILL.MD FILE
  • CONFIG TEMPLATES
  • EXAMPLE OUTPUTS
  • SETUP GUIDE
  • INSTANT DELIVERY
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You know your conversion rate should be higher - but you don't know which pages are killing it.

Is it the homepage? The product page? The cart? The checkout? You look at your analytics dashboard and see a 2.1% conversion rate. But that number hides everything. You could have a great product page and a terrible checkout. A solid homepage and a cart page that leaks revenue. Without a systematic audit, you're guessing at what to fix - and guessing means fixing the wrong thing first.

Audit finding
Without this skill

"Your conversion rate is below industry average. Consider improving your product pages and checkout flow."

With this skill

"Module 7 (Cart Page): Score 4/10. Issue: Shipping cost revealed at cart, not on PDP. Revenue impact: Estimated 12-18% cart abandonment reduction if shipping is shown on product page. Priority: HIGH - fix before running any new ad spend."

What you get.

01

12-Module Audit Framework

Homepage, navigation, collection pages, product pages, cart, checkout, mobile, search, trust signals, page speed, post-purchase, and cross-sell - each scored independently with specific findings.

02

Revenue Impact Estimates

Each finding includes an estimated revenue impact so you can prioritize fixes by potential return. "Fix the cart page first because it's a $40K/month leak" is more useful than a list of 50 suggestions.

03

Scoring System

Each module scored 1-10 with specific criteria. Not subjective opinions - structured evaluation based on ecommerce best practices and conversion research.

04

Fix Prioritization

Ranked action items with effort vs. impact ratings. Know exactly what to fix first, second, and third - not just what's wrong.

When to use this.

Running a full conversion audit before scaling ad spend to avoid pouring money into a leaky funnel

Identifying the highest-impact fixes for a store with a conversion rate below industry benchmarks

Preparing for a site redesign by documenting exactly what's working and what's not

Quarterly CRO reviews to catch new issues and track improvement over time

Common questions.

Does this audit my actual store?

The skill generates a comprehensive audit framework that you run against your store. It tells AI exactly what to look for, how to score it, and what to recommend - resulting in specific findings for your store, not generic advice.

How long does a full audit take?

With the skill loaded, a complete 12-module audit takes about 1-2 hours of AI interaction. You provide screenshots and URLs, the skill handles the analysis and scoring.

What if I just redesigned my store?

Perfect timing. The audit establishes a baseline score for your new design. Run it again in 90 days to track what improved and what degraded.

Find the leaks before you scale.

A 12-module audit that scores every step of your funnel and tells you exactly what to fix first.

$199 · ALL 16 SKILLS · INSTANT DELIVERY

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What this skill does

12-module conversion audit covering homepage, navigation, collection pages, product pages, cart, checkout, and more.

How to install

01
Download the skill package

Receive your files instantly after purchase.

02
Drop SKILL.md into directory

Move the file to your .claude/skills/ or equivalent agent directory.

03
Connect your Brand Brain

Reference your existing brain.yaml for on-brand outputs.

04
Start generating

Trigger the skill via command or chat interface.