Ecommerce CRO Audit
12-module conversion audit for ecommerce stores. Scores every step from homepage to checkout with revenue impact estimates.
- SKILL.MD FILE
- CONFIG TEMPLATES
- EXAMPLE OUTPUTS
- SETUP GUIDE
- INSTANT DELIVERY
What this skill does
12-module conversion audit covering homepage, navigation, collection pages, product pages, cart, checkout, and more.
How to install
Download the skill package
Receive your files instantly after purchase.
Drop SKILL.md into directory
Move the file to your .claude/skills/ or equivalent agent directory.
Connect your Brand Brain
Reference your existing brain.yaml for on-brand outputs.
Start generating
Trigger the skill via command or chat interface.
You know your conversion rate should be higher - but you don't know which pages are killing it.
Is it the homepage? The product page? The cart? The checkout? You look at your analytics dashboard and see a 2.1% conversion rate. But that number hides everything. You could have a great product page and a terrible checkout. A solid homepage and a cart page that leaks revenue. Without a systematic audit, you're guessing at what to fix - and guessing means fixing the wrong thing first.
"Your conversion rate is below industry average. Consider improving your product pages and checkout flow."
"Module 7 (Cart Page): Score 4/10. Issue: Shipping cost revealed at cart, not on PDP. Revenue impact: Estimated 12-18% cart abandonment reduction if shipping is shown on product page. Priority: HIGH - fix before running any new ad spend."
What you get.
12-Module Audit Framework
Homepage, navigation, collection pages, product pages, cart, checkout, mobile, search, trust signals, page speed, post-purchase, and cross-sell - each scored independently with specific findings.
Revenue Impact Estimates
Each finding includes an estimated revenue impact so you can prioritize fixes by potential return. "Fix the cart page first because it's a $40K/month leak" is more useful than a list of 50 suggestions.
Scoring System
Each module scored 1-10 with specific criteria. Not subjective opinions - structured evaluation based on ecommerce best practices and conversion research.
Fix Prioritization
Ranked action items with effort vs. impact ratings. Know exactly what to fix first, second, and third - not just what's wrong.
Connects to your data. Every skill gets smarter.
One connection feeds live data straight into this skill. Use one source, all of them, or none - it works either way.
Shopify
EcommerceProvides: Conversion rate by page type, product, and variant. Cart abandonment data and checkout step drop-off.
Why it matters: Audit recommendations target the pages actually losing revenue, not the pages that look off.
GA4
AttributionProvides: Page-level conversion rate, landing page bounce, traffic source splits, and funnel drop-off.
Why it matters: Audit recommendations prioritize fixes by revenue impact, not subjective taste.
Any one of these Attribution sources:
Polar Analytics
AttributionProvides: CAC by channel and revenue attribution for the traffic you are auditing.
Why it matters: CRO priorities weight toward the traffic sources you are actually paying for.
Kleio
AttributionProvides: CAC by channel and revenue attribution for the traffic you are auditing.
Why it matters: CRO priorities weight toward the traffic sources you are actually paying for.
Any one of these Reviews sources:
Judge.me
ReviewsProvides: Customer objection patterns and review trust signals per product.
Why it matters: Social proof recommendations use your real reviews, not generic "add testimonials" advice.
Junip
ReviewsProvides: Customer objection patterns and review trust signals per product.
Why it matters: Social proof recommendations use your real reviews, not generic "add testimonials" advice.
Yotpo
ReviewsProvides: Customer objection patterns and review trust signals per product.
Why it matters: Social proof recommendations use your real reviews, not generic "add testimonials" advice.
Any one of these CX sources:
Gorgias
CXProvides: Pre-sale questions that signal common friction points.
Why it matters: Recommendations address the specific objections customers are hitting right now.
Commslayer
CXProvides: Pre-sale questions that signal common friction points.
Why it matters: Recommendations address the specific objections customers are hitting right now.
Richpanel
CXProvides: Pre-sale questions that signal common friction points.
Why it matters: Recommendations address the specific objections customers are hitting right now.
Runs without integrations - the audit uses live site crawl and Brand Brain context.
When to use this.
Running a full conversion audit before scaling ad spend to avoid pouring money into a leaky funnel
Identifying the highest-impact fixes for a store with a conversion rate below industry benchmarks
Preparing for a site redesign by documenting exactly what's working and what's not
Quarterly CRO reviews to catch new issues and track improvement over time
Common questions.
Does this audit my actual store?
The skill generates a comprehensive audit framework that you run against your store. It tells AI exactly what to look for, how to score it, and what to recommend - resulting in specific findings for your store, not generic advice.
How long does a full audit take?
With the skill loaded, a complete 12-module audit takes about 1-2 hours of AI interaction. You provide screenshots and URLs, the skill handles the analysis and scoring.
What if I just redesigned my store?
Perfect timing. The audit establishes a baseline score for your new design. Run it again in 90 days to track what improved and what degraded.
Find the leaks before you scale.
A 12-module audit that scores every step of your funnel and tells you exactly what to fix first.
$199 · ALL 20 SKILLS · INSTANT DELIVERY
Want us to build it for you?