I find where AI makes or saves you the most money. Then I build it.
A 60-minute diagnostic to find your highest-ROI AI opportunities, then 2-3 weeks of implementation to make them real. For DTC brands doing $1M+.
DIAGNOSTIC $997 · CREDITS TOWARD YOUR BUILDOUT
Most brands are either ignoring AI or using it badly. Both cost you money.
Some brands haven't touched AI and are falling behind. Others jumped in, got generic output, and wasted more time fixing it than doing it manually. Either way, there's revenue being left on the table and hours being burned on work that should take minutes.
- -Writing product pages yourself because AI output is off-brand
- -Running email flows you set up two years ago
- -Paying an agency $10K/mo that doesn’t understand your brand
- -Knowing AI could help but not knowing where to start
- -Spending more time fixing AI output than it saved you
Two phases. Diagnostic first, then implementation.
We figure out what matters most for your store, then we build it. No guessing, no generic packages.
AI Ops Diagnostic
60-90 min deep-dive into your operations. We audit your tools, map your workflows, and identify the 3-5 AI opportunities that will make or save you the most money.
AI Ops Buildout
2-3 weeks of implementation against the top priorities from your diagnostic. We build the systems, configure the tools, and hand you everything.
AI Ops Diagnostic
A 60-90 minute deep-dive into your operations — marketing, CX, fulfillment, product, whatever touches revenue. Not a sales pitch — a working session where we audit your actual tools and find where you're bleeding time and money.
You walk away with a prioritized roadmap of your 3-5 highest-ROI AI opportunities, with implementation timelines and expected impact. Whether you build it yourself or move forward with a Buildout, you'll know exactly what to do and why.
Credits toward your AI Ops Buildout if you move forward
AI Ops Buildout
Scoped based on your diagnostic. 2-3 weeks of focused implementation. You own everything at handoff.
Pricing is scoped after your diagnostic based on complexity and priorities. Your $997 diagnostic fee credits toward the Buildout.
Brand Brain Deployment
Full 54-file brand knowledge base built collaboratively with you. Voice, positioning, personas, products, objections, guardrails — the foundation that makes every AI output sound like your brand.
AI Workflow Setup
Claude or Cursor configured with your Brand Brain, custom workflows, and standard operating procedures. Your team generates on-brand output from day one.
Custom AI Agents
Purpose-built agents for your specific workflows — whether that's generating product content, triaging support tickets, analyzing customer data, or automating reporting.
CX & Support Automation
AI-powered help centers, ticket triage, response drafting, and FAQ generation — built from your actual support data and brand voice.
Ops & Process Automation
Identify the manual workflows eating your team's time and build AI systems to cut them in half. Reporting, data entry, inventory ops, vendor comms — whatever the diagnostic surfaces.
Marketing & Content Systems
Email flows, product pages, SEO content, ad creative — deployed on your Brand Brain so every channel sounds like your brand. The specific mix depends on your priorities.
Every Buildout includes check-in calls during the build and a full walkthrough at handoff. You own everything we create.
Built for DTC brands doing $1M+ in revenue.
Big enough to need real infrastructure. Lean enough that hiring a full team doesn't make sense yet. You know AI should be part of your stack — you just need someone to show you where and build it.
Jake Ballard
I build AI systems for ecommerce brands. I created the DTC Stack — 54 brand context files and 16 execution skills that power every channel from email to ads to SEO. I've built Brand Brains for supplement brands, outdoor brands, and everything in between.
When you book an AI Ops engagement, you work directly with me. Not a junior account manager. Not a freelancer. The person who built the system and knows where AI creates real leverage for DTC brands.
Common questions.
What is the AI Ops Diagnostic?
A 60-90 minute deep-dive into your operations — marketing, CX, fulfillment, whatever touches revenue. We audit your actual tools and workflows, identify where AI creates the highest ROI for your store, and deliver a prioritized roadmap within 48 hours. $997, and it credits toward your Buildout if you move forward.
What happens in the Buildout?
2-3 weeks of focused implementation against the top priorities from your diagnostic. We build the systems, configure the tools, and hand you everything at the end. Check-in calls during the build so nothing ships without your sign-off.
What kinds of things can the Buildout include?
It depends on what the diagnostic surfaces. Could be a Brand Brain deployment, AI workflow setup for your team, custom agents for CX or ops, marketing automation, process streamlining — whatever creates the most impact for your specific situation.
How is this different from an agency?
One senior operator with AI agents, not a team of juniors. Custom-scoped to your actual needs, not a generic retainer. You own everything we build — the Brand Brain, the copy, the workflows, the systems. If we part ways, you keep it all.
What if I already bought the DTC Stack?
Your $199 system purchase applies as credit toward your Diagnostic. We'll review what you've built, fill any gaps, and accelerate the process since you've already started.
What size brands is this for?
DTC brands doing $1M+ in revenue. Big enough to need real infrastructure, lean enough that hiring a full team doesn't make sense yet. We're especially strong with supplement, outdoor, and enthusiast brands.
What does the Diagnostic credit mean?
The $997 Diagnostic fee credits toward your Buildout if you move forward. Think of the Diagnostic as step one of getting the work done — not a separate purchase.
Who does the work?
Jake Ballard — the founder of DTCskills — runs every engagement personally. AI agents handle production volume. Jake handles strategy, QA, and brand alignment. Every deliverable is reviewed before handoff.
Do you offer ongoing retainers?
For past Buildout clients, yes. Monthly retainers for continued execution — same operator, same Brand Brain, ongoing output. Ask about it after your Buildout.
Ready to find out where AI makes you the most money?
Book the Diagnostic. We'll deep-dive into your operations, find your highest-ROI opportunities, and deliver a prioritized roadmap within 48 hours. Move forward and your diagnostic fee credits toward the Buildout.
hello@dtcskills.com