Run Your First Skill

Your Brand Brain is built and your skills are installed. Let's run one and see the difference.

Time to complete: ~15 minutes for your first full skill run

Which skill to start with

Pick based on your most urgent need:

If you need...	Start with	Why
Product pages	Product Page Conversion Engine	Highest-impact, most visual result
Email flows	Email Flow Architect	See full flows generated with your voice
Ad copy	DTC Ad Creative System	Quick output, easy to compare against current ads
A quick win	Review Mining Playbook	Just feed it reviews - no Brand Brain required
SEO content	Collection SEO Builder	Generates full collection page copy

For this walkthrough, we'll use the Product Page Conversion Engine - but the process is the same for any skill.

Step 1: Run the skill

In Claude Code, type the slash command:

/product-page-engine

That's it. Claude loads the skill framework, reads your Brand Brain files for context, and asks you for inputs. No file paths to remember, no prompt to construct.

Step 2: Provide the inputs

Each skill has an intake section that asks for specific information. For the Product Page Engine, you'll need:

Product name
Product URL (if it already exists on Shopify)
Key features (or tell the AI to pull from products_overview.md)
Target persona (or tell the AI to pull from personas.md)
Awareness level of the target audience (unaware, problem-aware, solution-aware, product-aware, most-aware)

Here's what that looks like in practice:

Product: Collagen Peptides (Unflavored)
URL: https://our-store.com/products/collagen-peptides
Target persona: "Active Sarah"
Awareness level: Solution-aware (she knows collagen helps, doesn't know our brand)

You don't need to tell Claude which Brand Brain files to read — the slash command handles that automatically. It pulls from your voice, personas, objections, and product files.

Step 3: Review the output

The Product Page Engine generates a full 9-section PDP:

Above the fold - headline, subheadline, primary CTA
Social proof bar - review count, star rating, trust signals
Problem/Solution - the pain point this product solves
Features → Benefits - what it does, mapped to what they care about
How it works - usage instructions, ritual positioning
Objection handling - directly addresses why someone might hesitate
Social proof deep-dive - customer quotes, before/after, UGC
FAQ - most common pre-purchase questions
Final CTA - urgency, guarantee, last push

Check each section against your Brand Brain:

Does it sound like you? Compare to voice_and_tone.md examples
Does it address real objections? Cross-reference with objections.md
Is it accurate about the product? Check against products_overview.md
Does it respect guardrails? Any compliance issues from guardrails.md?

Step 4: Iterate

The first output won't be perfect. That's normal - and it's fast to improve.

Common adjustments:

"The tone is too formal" → Update voice_and_tone.md with more examples of how you actually sound. Then re-run.

"It's making claims we can't make" → Add those specific restrictions to guardrails.md. Then re-run.

"It missed a key selling point" → Add it to products_overview.md in the features-to-benefits section. Then re-run.

"The objection handling feels weak" → Add more detail to the specific objection in objections.md - include the proof point or customer quote that overcomes it. Then re-run.

Each iteration makes the Brand Brain stronger. The second product page will be better than the first. The tenth will be significantly better.

Step 5: Use the output

Once you're happy with the copy:

Copy the sections into your Shopify product page editor
Format for your theme - adjust headings, spacing, and section structure to match your Shopify theme
Add visuals - the skill generates copy, not images. Add product photos, lifestyle shots, and UGC to the appropriate sections
Review once more in context - copy reads differently on a live page than in a text editor

Running other skills

The process is identical for every skill — type the slash command, provide inputs, review output:

Need	Command
Email flows	`/klaviyo-flow-architect`
Email campaigns	`/klaviyo-campaign-engine`
Ad copy	`/dtc-ad-creative`
Landing pages	`/landing-page-copy`
Review mining	`/review-mining`
Collection SEO	`/collection-seo`
GEO optimization	`/geo-engine`
CRO audit	`/cro-audit`
Help center	`/cx-help-center`
Social/UGC	`/social-ugc`
Retention	`/retention-optimizer`
Blog content	`/blog-content`
PDP SEO	`/pdp-seo`

Some skills have additional inputs:

/klaviyo-flow-architect asks for trigger events, timing preferences, and A/B test ideas
/dtc-ad-creative asks for platform (Meta/Google), awareness level, and current offers
/cro-audit asks for your current conversion rate and top landing pages
/review-mining just needs a batch of customer reviews — paste them in or point to a CSV

Tips for better outputs

Give more context, get better output. Drop customer reviews, competitor pages, or analytics screenshots into your project folder. Tell the skill to reference them.

Run related skills together. If you're launching a product, run Product Page → Ad Creative → Klaviyo Flow in sequence. They'll all reference the same Brand Brain, so the messaging will be consistent across channels.

Keep updating your Brand Brain. Every time you spot something off in a skill output, it means a Brand Brain file needs more detail. Update it. The system gets smarter every time you use it.

Don't edit the SKILL.md files. These are the frameworks - they're designed to work as-is. Customize your output by enriching the Brand Brain, not by modifying skill files.

What success looks like

After running 3-5 skills, you should notice:

Output sounds like your brand without heavy editing
Objections are addressed naturally, not awkwardly inserted
Product descriptions are specific, not generic
Copy across channels (email, product pages, ads) feels consistent
You're spending minutes generating what used to take hours

If you're not seeing this, the Brand Brain needs more detail. Go back to Build Your Brand Brain and enrich the files that feel thin.