Connect Polar Analytics
Polar Analytics is the fastest way to feed live data into the DTC Stack. One MCP connection covers Store Performance, Email/SMS Intelligence, Product Intelligence, and Trends - replacing the need to connect Shopify, Klaviyo, and analytics platforms individually.
Cost: Separate Polar subscription (free 7-day trial at polaranalytics.com) Time to complete: ~5 minutes Requires: Polar account with at least one data source connected
Why Polar?
| Feature | Polar | Individual Connections |
|---|---|---|
| Sources covered | 45+ (Shopify, Meta, GA, Klaviyo, Amazon, POS) | One per connection |
| Setup | 1 MCP entry | 3-6 separate setups |
| Data refresh | Daily (automatic) | Manual or per-platform |
| Cross-channel trends | Yes | No (siloed) |
Polar aggregates your data sources into one unified layer. The Customer Intelligence Engine queries it once and populates four of six sections.
Setup
1. Add the MCP Server
Add to your .mcp.json in the project root:
{
"mcpServers": {
"polar": {
"url": "https://api.polaranalytics.com/mcp"
}
}
}
Restart Claude Code after saving.
2. Authenticate
Run /customer-intelligence. On first connection, you'll get a browser OAuth prompt. Log in with your Polar account and grant access.
3. Verify
Ask: "What Polar tools do I have access to?"
4. Pull Data
Say: "Pull my customer intelligence"
What Polar Covers
| CI Section | Covered? | Notes |
|---|---|---|
| Store Performance Snapshot | Yes | Revenue, AOV, CVR, top products, MER |
| Email/SMS Intelligence | Yes | If Klaviyo connected in Polar |
| Voice of Customer | No | Connect review platform directly |
| Product Intelligence | Yes | Best sellers, trends, inventory velocity |
| Retention & Subscription | Partial | Kleio is deeper for LTV/cohorts |
| Trends & Signals | Yes | Cross-channel trend analysis |
After Polar, connect: A review platform (Junip, Yotpo, Judge.me) for Voice of Customer data. Polar handles quantitative metrics; reviews provide the qualitative layer.
Troubleshooting
"Polar MCP not detected" - Check .mcp.json has the correct URL (https://api.polaranalytics.com/mcp). Restart Claude Code.
"No data available" - Initial sync takes up to 24 hours for new Polar accounts. Check your Polar dashboard.
"Authentication failed" - Re-authenticate via browser OAuth. Check your Polar account is active.
Polar vs Kleio
Both work as analytics aggregators in the DTC Stack. Choose based on your setup:
- Polar if you sell across multiple channels or want cross-platform analytics
- Kleio ($29/mo) if you're Shopify-focused and want deeper unit economics (P&L, margins, cohort LTV)