DTCSKILLS
Free Check

Is your Shopify store ready for Black Friday?

Twenty checks against your live storefront in about 15 seconds. A score out of 100, the evidence behind every check, and the three fixes to make before Nov 20. The report is a link you can send to whoever owns the theme.

Reads public pages only. No login, no app install, no AI guessing.

Shopify stores only. Store URL and email required; the rest sharpens the report. No login, no card.

What gets checked

Twenty checks, weighted by how much they cost you on Black Friday morning.

Pass earns the full weight, a warning earns half, a fail earns nothing. Ninety and up is battle-ready; under fifty means the site, not the offer, is the problem.

10
Bestseller product page
Title, 3+ images, 150+ word description, price, in stock
8
Sale or BFCM collection
/collections/sale, /black-friday, /bfcm, or /cyber-monday with products
8
BFCM landing page
/pages/black-friday (or bfcm, cyber-monday, sale) with real copy
7
Email capture
An email form on the homepage, not only in the footer
7
Free-shipping threshold
The threshold stated on the homepage or cart
7
Review schema
Product JSON-LD with aggregateRating on the bestseller
6
Announcement bar
Present with text, ready for the phase lines
6
Homepage speed
Response headers within 1.2 s from our server (about 800 ms in a browser), HTML under 1.5 MB
5
Cart drawer
A drawer or mini-cart so the bundle add keeps shoppers on the page
5
SMS opt-in
A phone field or SMS vendor on the signup form
4
One canonical host
http and www both redirect to one https host
4
Gift card product
/products/gift-card exists for December
4
Back-in-stock capture
A notify-me form on sold-out variants
4
Shipping policy cutoff
Holiday order-by date and delivery window
4
Returns on sale orders
Sale-item and holiday-window terms stated
4
Collection copy
80+ words of description on the top collection
3
Meta descriptions
50-160 characters on the homepage and bestseller
2
Discount field in cart
Optional when you use automatic discounts
1
AI shopping crawlers
robots.txt does not block GPTBot, ClaudeBot, PerplexityBot
1
llms.txt
Present and brand-specific, not Shopify's boilerplate

The same twenty checks, with the same weights, are Layer 5 of the BFCM Command Center, the DTC Stack skill that also builds the offer math, the day-by-day calendar, the flow changes, and the run sheet for the week. Checks are tuned for Shopify themes in the Dawn family; a heavily customized theme can trip a warning a human clears in a minute, and the evidence line says exactly what was looked for.

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