AI marketing copy that won't get your supplement brand a warning letter.
The DTC Stack has FTC/FDA compliance guardrails built into 9 of 17 skills. Built to flag disease claims, avoid fabricated studies, and catch the copy mistakes that trigger enforcement actions. $199, one time.
9 SKILLS WITH COMPLIANCE GUARDRAILS · $199 ONE-TIME · INSTANT ACCESS
Your AI copy is one claim away from a $53,000 fine.
Generic AI tools will write “cures insomnia” on your product page without blinking. They'll generate “clinically proven” without a single study to back it. They'll describe your magnesium as a “sleep aid” - which the FDA considers a drug claim.
None of these tools know the difference between a structure/function claim and a disease claim. But the FTC does. And enforcement is getting worse, not better.
In 2025 alone:
You're either paying $5,000-10,000/month for an agency that knows the rules. Or you're paying $100-250/hour for a freelance copywriter who specializes in supplement compliance. Or you're using ChatGPT and hoping nobody notices.
None of those options are great.
Most AI tools don't check your claims. Most compliance tools don't write your copy. The DTC Stack does both.
Generic AI copywriters generate fast but have zero awareness of FTC/FDA rules. Enterprise compliance platforms review copy after you write it but don't generate anything. The DTC Stack works differently.
Your Brand Brain
You build a structured knowledge base of your brand - voice, positioning, customer language, product claims, and compliance guardrails. This takes 4-6 hours once. Every skill reads from it.
Compliance Guardrails Baked In
9 of the 17 skills have FTC/FDA claim restrictions built into the generation step. Not bolted on after. The system is trained to distinguish between “supports restful sleep” (permissible structure/function claim) and “cures insomnia” (disease claim - FDA violation).
16 Skills, One Context System
Ad copy. Product pages. Email flows. Landing pages. Collection pages. Review mining. Every skill reads from the same Brand Brain, so your output sounds like the same brand across every channel - and stays within the same compliance guardrails.
Stop sounding like a supplement label. Start sounding like your customers.
Your customers don't say “premium bioavailable magnesium glycinate.” They say “the only one that doesn't wreck my stomach.”
“Premium Organic Magnesium Glycinate - 120 Capsules. Supports healthy sleep, muscle recovery, and stress relief. Made with high-quality ingredients for optimal absorption.”
“The only form of magnesium that won't wreck your stomach. Glycinate chelate absorbs better than the oxide in most supplements. 120 caps, 60-day supply.”
“Unlock Your Wellness Journey with 10% Off!”
“You're two weeks in. How's the new routine working?”
“Discover the Power of Natural Sleep Support”
“Most sleep supplements rely on melatonin alone. Here's why that stops working after two weeks.”
The difference isn't the AI model. Both examples use Claude. The difference is the input - structured brand context vs. a blank prompt.
Everything a supplement brand needs to run marketing in-house.
Brand Brain (Commerce Intelligence System)
54 structured files that teach AI your brand - voice, positioning, customer personas, objections, product claims, and compliance guardrails. Every skill reads from this. Build it once, use it everywhere.
The math.
$5,000-10,000/mo
$60,000-120,000/yr
$100-250/hr
$24,000-60,000/yr
$199 once
$199 total. Forever.
INSTANT ACCESS · LIFETIME UPDATES · WORKS WITH ANY AI
The supplement marketing tool landscape.
| The DTC Stack | Generic AI Tools | Compliance Platforms | Agencies | |
|---|---|---|---|---|
| Generates marketing copy | Yes - 16 skills | Yes | No - review only | Yes |
| FTC/FDA guardrails | Built into generation | None | Post-creation review | Depends on agency |
| Your brand voice | Reads from Brand Brain | Generic or basic training | N/A | Inconsistent across writers |
| Supplement-specific | 9 skills with health guardrails | No category awareness | Enterprise health focus | If they specialize |
| Channels covered | Ads, email, PDPs, landing pages, SEO, social | 1-2 channels per tool | N/A | Depends on retainer |
| Price | $199 one-time | $29-69/mo per seat | Enterprise pricing | $5,000-10,000/mo |
Nobody else sits in the “generates compliant supplement copy” quadrant. Generic AI tools generate but don't check. Compliance tools check but don't generate. Agencies do both but cost $60K+/year.
One purchase. You own it. No subscription games.
This is a $199 one-time purchase. No recurring charges. No “cancel before you forget” traps. You buy it, you own it - including every future update.
Your Brand Brain, your skills, your compliance guardrails. Everything lives in plain text files you control. No platform lock-in. No account to lose access to.
Does this guarantee my copy will be FTC/FDA compliant?
No. The DTC Stack includes compliance guardrails as a productivity feature, not a legal service. The guardrails are designed to flag common issues - disease claims, unsubstantiated efficacy claims, missing disclaimers - but AI output should always be reviewed before publishing. For regulated products, we recommend having a qualified attorney review your marketing claims. The guardrails reduce your risk significantly, but they don't replace legal counsel.
Do I need Claude Code to use this?
The skills are built as Claude Code slash commands, which is the fastest way to use them. But the underlying frameworks work with any AI. You can paste the skill instructions into ChatGPT, Claude.ai, or any other model. Claude Code just makes it seamless.
How long does it take to set up the Brand Brain?
Plan for 4-6 hours the first time. You're documenting your brand voice, customer personas, product positioning, objections, and compliance guardrails. It's real work, but you do it once. After that, every skill reads from it automatically.
I already have an agency. Why would I need this?
Two reasons. First, the Brand Brain you build becomes a reference document your agency can use too - it makes their work better. Second, if you ever leave your agency, you don't start from zero. Your brand knowledge lives in structured files you own, not in an account manager's head.
What if I sell products in multiple regulated categories?
The Brand Brain includes a guardrails.md file where you define your category-specific compliance rules. If you sell supplements and skincare, you set different rules for each. Every skill reads your guardrails before generating copy.
Is this just a collection of prompts?
No. Prompts are one-shot instructions. Skills are structured frameworks that read from your Brand Brain, follow multi-step workflows, and produce output that's consistent across channels. The difference is the same as the difference between asking someone a question and handing them a playbook.
Stop paying agency rates for compliant copy.
1 Brand Brain. 16 execution skills. 9 with FTC/FDA guardrails. $199, once.
Get the DTC Stack - $199ONE-TIME PURCHASE · INSTANT ACCESS · NO SUBSCRIPTION
Not ready to buy? Start with the compliance checklist.
Download the free Supplement Marketing Compliance Checklist - 14 FTC/FDA rules every supplement brand should check before publishing any marketing copy.
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The DTC Stack includes compliance guardrails as a productivity feature, not a legal service. AI-generated output may contain errors and should be reviewed before publishing. This product does not constitute legal advice. Consult qualified counsel for FTC/FDA compliance review of your marketing materials.