DTCSKILLS

You have the data. You don't have the operator.

StoreBrief is an AI operator that reads your Shopify and Klaviyo data, diagnoses what's happening, tells you what to do - and does it when you say go. Daily briefs, revenue diagnosis, discount cleanup, SEO fixes, reorder POs. Not another dashboard.

ONE-TIME PURCHASE · RUNS IN OPENCLAW, CLAUDE CODE, CURSOR · CONNECTS TO KLEIO + SHOPIFY

Your tools collect the data. Nobody connects the dots.

Kleio tracks your attribution. Shopify shows your storefront metrics. Klaviyo reports on your flows and campaigns. Each tool does its job. But connecting a CVR dip in Shopify to a flow underperforming in Klaviyo to yesterday's ad spend - that's a different job. That's operator work.

Most founders do that synthesis in their head, 30 minutes a day, while also running the rest of the business. The data isn't the problem. The interpretation layer across all of it is.

StoreBrief reads your entire stack and delivers that interpretation every morning. In 300 words or less.

Your store's performance, diagnosed - not just reported.

Ask StoreBrief to run your daily brief and it pulls your data, runs the numbers, and delivers a ~300-word diagnosis. On-demand or scheduled - your call. No dashboard to check.

Revenue, orders, AOV, sessions, CVR - with 7-day rolling context
Day-over-day trends with directional arrows, not just numbers
Flagged anomalies with specific recommendations
MER tracking with benchmarks (5x healthy, 3x minimum)
Inventory risk alerts at 14-day and 7-day thresholds
STORE PERFORMANCE - Feb 27, 2026
Revenue: $4,847   | 7-day avg: $5,120 | DoD: -5.3% ↓
Orders: 62        | 7-day avg: 65     | DoD: -4.6% ↓
AOV: $78.18     | 7-day avg: $78.77 | DoD: -0.7% →
Sessions: 1,240  | 7-day avg: 1,180  | DoD: +5.1% ↑
Conv Rate: 5.0%  | 7-day avg: 5.5%   | DoD: -0.5pp ↓
WATCH
Sessions up, conversion down. Traffic quality issue or landing page friction.
Recommendation: Check top landing pages for yesterday - something may be underperforming.
Ad Spend: $620 | MER: 7.8x [Baseline: 8.5x] BELOW TARGET
Recommendation: MER compression with flat AOV suggests CPM increase. Check Meta frequency.
EMAIL/SMS (Klaviyo)
Email Revenue: $1,020 (21% of total) | 7-day avg: $1,180 | DoD: -13.6% ↓
Flows: $680 | Campaigns: $340
Welcome Flow CVR: 8.2% [Benchmark: 10%+] - underperforming

Diagnose

Daily briefs. Weekly strategy memos. AOV diagnostic trees. MER monitoring. Klaviyo flow performance. Inventory risk scoring. Conversion diagnosis. Everything with 7-day rolling context.

Reads Shopify + Klaviyo + Kleio/Triple Whale

Recommend

Every diagnosis ends with a specific action - not "consider looking at your metrics." Root cause analysis with one clear recommendation. Discount hygiene audits. Customer intelligence. SEO fix reports.

Specific actions, not vague suggestions

Execute

"Want me to do it?" - StoreBrief fixes the discount code, updates the product SEO, generates the reorder PO, tags the VIP customers. Double confirmation on every write. You approve, it acts.

Operator, not reporter

01

Install the agent

Drop StoreBrief into OpenClaw, Claude Code, or Cursor. Connect your Shopify store and Kleio (recommended) or Triple Whale. Takes under 5 minutes.

02

Ask for your brief

Say "run my daily brief" and StoreBrief delivers a 300-word diagnosis. Revenue, orders, AOV, sessions - with 7-day context and specific flags. Ready to read in 2 minutes.

03

Act on recommendations

StoreBrief doesn't just show you numbers - it tells you what they mean and what to do. AOV dropping? It runs the diagnostic tree and gives you a specific action.

StoreBrief reads your existing tools. No new dashboards.

We don't replace your analytics stack - we sit on top of it. StoreBrief connects to the tools you already pay for and turns their data into actionable intelligence.

KleioRECOMMENDED

Primary data layer

$29/mo Shopify analytics with MCP. Recommended for sub-$5M brands.

Triple WhaleSUPPORTED

Analytics & attribution

Connect via personal API key. Full P&L, attribution, and cohort data.

ShopifyALWAYS ON

Direct connection

Connect directly via Private App. Orders, inventory, sessions - core data.

KlaviyoNEW

Email & SMS intelligence

Flow performance, campaign revenue, list health, email revenue attribution.

Coming soon: Meta Ads API, Google Ads API

Every diagnosis ends with "want me to do it?"

StoreBrief doesn't just tell you what's wrong. It fixes it - with your approval. Double confirmation on every write operation.

Launch Autopilot

Give it a product brief. Get back a draft product, collection placement, discount code, Klaviyo email draft, and a launch checklist. One prompt, full launch prep.

Bulk SEO Ops

Audits every product and collection for missing meta descriptions, generic titles, and missing alt text. Shows you a fix report. Apply all fixes with one confirmation.

Smart Reorder

Calculates reorder quantities from sell-through velocity and lead time. Generates supplier-ready PO drafts with stockout dates. No more spreadsheet math.

Customer Intelligence

Identifies VIP customers, at-risk churners, and high-value one-timers. Tags them in Shopify. Creates segments for Klaviyo flows. Turns data into action.

Discount Hygiene

Finds discount codes leaking margin - shared on coupon sites, no minimums, redundant codes. Shows the damage. Cleans them up with your approval.

Review Mining

Reads product reviews, extracts praise and complaint patterns, and drafts product page updates using real customer language. Ready to apply.

Sidekick runs your Shopify admin. StoreBrief runs your revenue stack.

Sidekick is a good tool - it ships free with Shopify and keeps getting better. But it only sees Shopify data. Your revenue picture is bigger than that.

FeatureShopify SidekickStoreBrief
Data sourcesShopify onlyShopify + Klaviyo + Kleio/Triple Whale
Daily performance briefSidekick Pulse surfaces Shopify insightsCross-stack brief delivered every morning - Shopify + email + attribution
Revenue diagnosisExplains Shopify sales trends when askedRoot cause analysis across your full stack, unprompted
Email/SMS intelligenceNot includedKlaviyo flow CVR, campaign revenue, list health
MER monitoringNot availableBenchmarked and flagged automatically
Inventory alertsBasic Shopify stock alertsRisk-scored at 14 and 7-day thresholds
Write operationsShopify admin: discounts, segments, Flow automationsCross-stack: discount cleanup, PO drafts, Klaviyo segments, bulk SEO
Escalation systemNotifications within Shopify adminTiered: inform → flag → urgent
PriceIncluded with Shopify$129, one-time

Not every alert is equal. StoreBrief knows the difference.

Three-tiered escalation system modeled on how experienced operators triage issues. Most tools blast you with every alert equally. StoreBrief thinks about severity first.

Tier 1 - Inform

Included in your daily brief. Revenue variance under 20%, inventory at 14-day risk. Worth knowing, not worth interrupting your day.

Tier 2 - Flag + Recommend

Prominent alert with a specific recommendation. Revenue down 20%+, inventory at 7-day risk, zero orders in 24 hours. Needs your attention today.

Tier 3 - Urgent

Immediate notification. Zero orders for 4+ hours during peak, storefront errors, top-3 products out of stock. Drop what you're doing.

One operator agent. $129. Yours forever.

Daily briefs, revenue intelligence, inventory alerts, escalation protocol, and full Shopify store operations. Runs in OpenClaw, Claude Code, Cursor, or Windsurf.

$129one-time
Daily operator brief with 7-day rolling context
Weekly strategy memo with trends and prioritized actions
Revenue, AOV, CVR, MER diagnosis - not just reporting
Klaviyo email/SMS diagnostics - flows, campaigns, list health
AOV diagnostic tree with root cause analysis
Inventory risk scoring (14-day + 7-day alerts)
3-tier escalation protocol (inform → flag → urgent)
Full Shopify store ops (products, orders, discounts, inventory)
Connects to Kleio, Triple Whale, Klaviyo, or Shopify direct
Runs in OpenClaw, Claude Code, Cursor, Windsurf
Lifetime updates - one purchase, no subscription

One-time purchase. Instant access. Lifetime updates.

Bundle: StoreBrief + DTC Stack - $399 (save $29)

Want brand-native recommendations? The DTC Stack ($199) unlocks Tier 3 execution with your Brand Brain.

Get a free snapshot first.

The Store Health Brief scores your CVR, email revenue, MER, and AOV against 33K+ ecommerce brands. Free, takes 5 minutes, no pitch. It's a taste of what StoreBrief does on demand.

FREE · NO PITCH · TAKES 5 MINUTES

How is this different from Kleio or Triple Whale?

Kleio and Triple Whale are analytics tools - they show you data. StoreBrief is the intelligence layer that sits on top. It reads your data from those tools, diagnoses what's happening, and tells you what to do. Think of it this way: Kleio is your instrument panel. StoreBrief is your co-pilot.

Do I need Kleio to use StoreBrief?

No. We recommend Kleio ($29/mo) for the best experience - it gives StoreBrief the richest data set via its MCP server. But you can also connect Triple Whale or Shopify directly.

What's the daily brief actually look like?

A ~300-word text brief you trigger on demand. Revenue, orders, AOV, sessions, CVR - each with 7-day rolling averages and day-over-day trends. Plus flagged anomalies with specific recommendations. Just say 'run my daily brief' and StoreBrief does the rest. See the sample above.

How is this different from an analytics dashboard?

Dashboards show you numbers and expect you to interpret them. StoreBrief interprets them for you. When sessions are up but conversion is down, a dashboard shows two lines going in different directions. StoreBrief tells you: 'Traffic quality issue or landing page friction. Check your top landing pages.'

What's the Brand Brain / DTC Stack integration?

StoreBrief works fully without it. But if you own the DTC Stack ($199), StoreBrief can connect to your Brand Brain for Tier 3 features - brand-native copy recommendations, collection SEO optimization, and review mining insights.

What size brands is this for?

Specifically designed for $500K-$10M Shopify brands. You're big enough to have real data to analyze but lean enough that you don't have a dedicated analyst doing this daily. If you're running a 1-15 person team and still checking dashboards yourself, StoreBrief is built for you.

What platforms does StoreBrief run on?

OpenClaw, Claude Code, Cursor, Windsurf, or any AI client that supports MCP. StoreBrief ships as agent files (SOUL.md + SKILL.md) that you drop into your workspace. No hosted service to manage.

Is this a one-time purchase?

Yes. $129, one time. Instant access, lifetime updates. No subscription, no per-seat fees.

Stop interpreting dashboards. Start operating.

Install in 5 minutes. Run your first brief immediately.

ONE-TIME PURCHASE · INSTANT ACCESS · LIFETIME UPDATES

This is just the beginning

More agents coming soon.

StoreBrief is the first agent in the DTCskills lineup. We're building more operator agents for the channels and workflows that run your brand.