Connect Kleio Analytics

Kleio is the recommended data source for StoreBrief. It provides the richest analytics - revenue, ad spend, product profitability, LTV, cohort analysis - all accessible through MCP, which means StoreBrief can query your data using natural language.

Cost: $29/mo (14-day free trial) Time to complete: ~5 minutes

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Why Kleio?

Feature	Kleio	Shopify Direct
Revenue, orders, AOV	Yes	Yes
Sessions, conversion rate	Yes	Limited
Ad spend by channel	Yes	No
MER / ROAS	Yes	Manual only
Product profitability	Yes	No
LTV by cohort	Yes	No
Repurchase rates	Yes	No
CAC	Yes	No
MCP access (natural language)	Yes	No

Kleio turns StoreBrief from a basic store monitor into a full revenue intelligence system.

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Step 1: Install Kleio

1. Go to the Shopify App Store
2. Click Add app and install on your Shopify store
3. Complete the onboarding in Kleio (takes ~2 minutes)

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Step 2: Connect your ad accounts

Inside Kleio:

1. Go to Settings → Integrations
2. Connect your ad platforms:
   • Meta Ads
   • Google Ads
   • TikTok Ads (if applicable)
   • Snapchat Ads (if applicable)
   • AppLovin (if applicable)

This gives StoreBrief access to ad spend data for MER calculations and channel-level diagnostics.

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Step 3: Enable the MCP server

1. In Kleio, go to Settings → MCP
2. Enable the MCP server
3. Copy your Kleio API key

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Step 4: Add Kleio MCP to your AI client

Claude Code

Run this command:

claude mcp add kleio -- npx kleio-mcp-server

Or add manually to .claude/settings.json:

{
  "mcpServers": {
    "kleio": {
      "command": "npx",
      "args": ["kleio-mcp-server"],
      "env": {
        "KLEIO_API_KEY": "YOUR_KLEIO_API_KEY"
      }
    }
  }
}

OpenClaw

In your workspace MCP settings, add:

{
  "mcpServers": {
    "kleio": {
      "url": "YOUR_KLEIO_MCP_URL",
      "apiKey": "YOUR_KLEIO_API_KEY"
    }
  }
}

Cursor / Windsurf

Check your editor's MCP configuration settings and add the Kleio server with your API key.

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Step 5: Verify the connection

In your AI client, ask StoreBrief:

Check my connections

You should see:

Kleio MCP: Connected ✓ (last sync: X hours ago)

Then try:

What was my MER yesterday?

If you get a number back with channel breakdown, Kleio is working.

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What StoreBrief gets from Kleio

• Daily metrics: Revenue, orders, AOV, sessions, CVR with full history
• P&L breakdown: Revenue, COGS, ad spend, contribution margin
• Product profitability: Per-product and per-variant margin analysis
• Ad spend by channel: Meta, Google, TikTok - with ROAS per channel
• LTV by cohort: 30/60/90/180 day customer value
• Repurchase rates: By product and by time period
• CAC: Customer acquisition cost by channel
• Inventory data: Stock levels with sell-through velocity

This data powers StoreBrief' most advanced features: MER monitoring, product-level diagnostics, cohort insights, and revenue forecasting.