Ship more on-brand content this week than you did all last quarter.
DTCskills is the AI marketing system for DTC and Shopify brands. One Brand Brain captures your voice, positioning, and customer context. Sixteen execution skills use that context to generate on-brand product pages, emails, ad creative, SEO content, and more - in minutes instead of days.
$199, one-time purchase. Works with Claude, Cursor, Copilot, and 30+ AI agents.
ONE-TIME PURCHASE · INSTANT ACCESS · LIFETIME UPDATES
AI doesn't know your brand. So everything it writes sounds generic.
You paste your product into ChatGPT. It spits out copy that could be for any brand. No voice. No positioning. No awareness of your customers, their objections, or what makes you different.
So you spend 45 minutes prompt-engineering, adding context, rewriting. You settle for “close enough.” Then you do it again tomorrow for a different channel. Multiply that across product pages, email campaigns, ad creative, SEO - and you're burning hours every week on content that still doesn't sound like you.
The DTC Stack fixes this. You build your Brand Brain once, and every skill reads from it. Your output sounds like you from the first generation - across every channel, every time.
Higher-converting content
Product pages that address real objections. Email flows that match your voice. Ad creative that pulls hooks from actual customer language. AI that sells because it understands your brand.
Days of work in minutes
A full product page in 10 minutes. A complete email flow in 15. An entire SEO collection in 20. Stop spending hours prompt-engineering - the Brand Brain gives AI your context automatically.
Lower overhead, higher margin
Replace $5K/mo in copywriting and agency retainers with a $199 system your team runs in-house. One operator with the DTC Stack produces more on-brand content than a junior marketing team.
Get the DTC Stack
One purchase - Brand Brain + 16 execution skills for product pages, email, ads, SEO, GEO, CRO, landing pages, and more. Instant access, lifetime updates.
Build Your Brand Brain
Fill out 9 core files with your voice, positioning, personas, products, and objections. Takes a weekend. Every skill reads from it automatically - no re-prompting.
Ship Real Work
Generate product pages, email campaigns, ad creative, SEO content, and more. Everything aligned to your brand. Minutes, not days.
One Brand Brain. Sixteen execution skills. Everything connected.
The Commerce Intelligence System is a 54-file Brand Brain that captures everything AI needs to sound like you - voice, positioning, personas, products, objections, and guardrails.
Every execution skill reads from it. So your Klaviyo flows match your product page voice. Your ad creative pulls from real customer language. Your SEO content aligns with your brand messaging. No context-switching. No re-prompting.
Commerce Intelligence System
54-file Brand Brain - voice, positioning, personas, products, objections
Klaviyo Flows
Email Campaigns
Product Pages
Ad Creative
SEO Builder
CRO Audit
Landing Pages
CX → Help Center
Review Mining
GEO Engine
Social & UGC
Retention & Subs
Blog Content
PDP SEO
Competitor Intel
Static Ad Prompts
Session 1 is good. Session 20 is a copywriter who knows your brand.
Every skill includes a built-in feedback loop. When you correct something mid-session - “never use that framing” or “always lead with the guarantee” - the skill logs it automatically. Next session, it reads your preferences before doing anything. No repeating yourself. No re-training.
Most AI tools start from zero every time. The DTC Stack compounds. Your skills get sharper every time you use them - learning your voice quirks, your compliance red lines, the angles that convert for your brand.
2026-01-15 - Never use exclamation points in email subject lines 2026-01-15 - Default tone is direct and confident, not playful - we tested playful in Q3 and CTR dropped 22% 2026-02-03 - Always include a plain-text CTA option, not just buttons - 40% of our list reads on Outlook 2026-02-19 - Lead with the guarantee on cold traffic landing pages, not the product story - our Meta tests show 2.1x higher CTR when guarantee is above the fold 2026-03-04 - Never say "clean energy" - use "smooth energy" instead. We A/B tested this across 12 ads and smooth won every split.
One-time purchase. Lifetime access.
The DTC Stack
Brand Brain + 16 execution skills. Product pages, emails, ads, SEO, and more. One purchase, lifetime access.
Get the DTC Stack - $199See What's IncludedONE-TIME PURCHASE · INSTANT ACCESS · LIFETIME UPDATES
Not ready to buy? Start here for free.
50 AI Prompts
Fill-in-the-blank prompts for product pages, emails, ads, SEO, and more. Copy, paste, customize.
Browse PromptsStore Health Brief
Plug in 10 numbers from your Shopify dashboard. Get a scored breakdown benchmarked against 33K+ Shopify stores, filtered to your vertical.
Get Your Free BriefROI Calculator
See how much manual marketing work costs your store - and what AI automation saves you.
Calculate Your ROIFREE · NO ACCOUNT REQUIRED · NO PITCH
What is The DTC Stack?
The DTC Stack is a Brand Brain plus 16 AI execution skills built for DTC and Shopify brands. The Brand Brain is a structured set of files that captures your voice, positioning, customer personas, products, and objections. Every execution skill reads from it, so AI output sounds like your brand across product pages, emails, ads, SEO, and more. One-time $199 purchase with lifetime access.
What do I get for $199?
Everything. The Brand Brain (Commerce Intelligence System) plus all 16 execution skills - Klaviyo flows, email campaigns, product pages, landing pages, ad creative, collection SEO, GEO (AI search optimization), CRO audit, review mining, CX help center builder, social content and UGC, retention and subscription optimization, eCom blog content, PDP SEO optimization, competitor intelligence, and static ad prompt engine. One purchase, complete coverage.
Which AI tools does The DTC Stack work with?
30+ AI agents including Claude Code, Cursor, GitHub Copilot, VS Code, Windsurf, Gemini CLI, and OpenAI Codex. Every skill follows the open Agent Skills standard - not a proprietary format locked to one tool. Install into whatever you already use.
Is this a subscription?
No. One-time purchase, lifetime access. You get instant access to all 16 skills and every future update.
How is this different from ChatGPT prompts?
Prompts are one-off instructions. Skills are structured systems with brand context, decision frameworks, and execution workflows. The Brand Brain gives every skill your voice, your products, and your positioning - so the output sounds like you from the first generation, not after 45 minutes of prompt engineering.
Do I need to be technical to use The DTC Stack?
No. Skills are markdown files - plain text with simple formatting. If you can write an email, you can use the DTC Stack. Drop the files into your AI tool, fill in your brand context, and start generating.
What is a Brand Brain?
A Brand Brain is a structured document containing your brand's voice rules, customer personas, product details, competitive positioning, pricing context, and objection map - everything AI needs to produce on-brand output. You build it once and every skill reads from it automatically. Without one, every AI session starts from zero and produces generic output. The DTC Stack includes a 54-section Brand Brain template that most operators complete in 60-90 minutes.
Do the skills get better over time?
Yes. Every skill has a built-in feedback loop. When you correct something during a session - tone, framing, compliance rules, formatting preferences - the skill logs it automatically. Next session, it reads your preferences before doing any work. You never repeat the same correction twice. The more you use each skill, the sharper it gets for your brand.