# DTC Skills

> AI marketing skills for Shopify and DTC ecommerce brands. The DTC Stack is a one-time bundle (a Brand Brain plus 20 execution skills) that runs inside Claude Code, Cursor, and other agentic tools to produce on-brand marketing work: Klaviyo flows, ad creative, product pages, SEO, CRO audits, and more.

DTC Skills is built by Jake Ballard. The flagship product, The DTC Stack ($199 one-time), installs a 49-file Brand Brain (the Commerce Intelligence System) that teaches an AI your brand once, plus 20 execution skills that each read from it so every output sounds like your brand. There is also DTC Multiplier (a managed AI marketing agent). Pages are server-rendered; the full URL list is in the sitemap.

## Products

- [The DTC Stack](https://dtcskills.com/skills): The complete AI operating system for ecommerce. Brand Brain + every execution skill. One purchase, one price.
- [DTC Multiplier](https://dtcskills.com/multiplier): Managed AI marketing agent that runs the DTC Stack skills against your live store data.
- [Store Health Brief](https://dtcskills.com/store-health-brief): Free store diagnostic that surfaces the biggest revenue leaks in your Shopify store.

## Skills

- [Commerce Intelligence System (The Brand Brain)](https://dtcskills.com/skills/commerce-intelligence-system): AI brand voice for ecommerce - the 49-file Brand Brain that teaches Claude your brand once, so every output sounds like you automatically.
- [Email Flow Architect](https://dtcskills.com/skills/klaviyo-flow-architect): Klaviyo email flows for every stage - welcome, abandon, winback, post-purchase - built in one session with your brand's voice baked in.
- [Email Campaign Engine](https://dtcskills.com/skills/klaviyo-campaign-engine): Plan, segment, and send Klaviyo campaigns that drive 60-75% of email revenue. RFM segmentation, 8 campaign types, promotional calendars, and campaign-flow coordination.
- [Product Page Conversion Engine](https://dtcskills.com/skills/product-page-engine): Ecommerce product page copy in 9 sections, mapped to every buyer awareness level. One skill covers your full PDP - built once, used forever.
- [DTC Ad Creative System](https://dtcskills.com/skills/dtc-ad-creative): Ecommerce ad copy for Meta and Google, mapped to awareness level - plus root-cause diagnostics for underperforming ads and broken accounts. Brief to copy-ready in one session.
- [Static Ad Prompt Engine](https://dtcskills.com/skills/static-ad-prompt-engine): Generate production-ready static ad creative for 45 formats. Brand DNA research + batch prompt generation + automated image generation via Google Gemini API or Higgsfield. One product in, 45 finished ad images out.
- [Landing Page Copy System](https://dtcskills.com/skills/landing-page-copy-system): Complete landing page copy for campaign pages. Traffic-matched frameworks for advertorials, sales pages, offer pages, and quiz funnels - the page between your ad and your checkout.
- [Collection SEO Builder](https://dtcskills.com/skills/collection-seo-builder): Turn Shopify collections into SEO-optimized category pages that rank. Keyword mapping, content structure, and internal linking.
- [Ecommerce CRO Audit](https://dtcskills.com/skills/ecommerce-cro-audit): 12-module conversion audit for ecommerce stores. Scores every step from homepage to checkout with revenue impact estimates.
- [CX Ticket → Help Center Builder](https://dtcskills.com/skills/cx-ticket-help-center-builder): Turn support tickets (plus Judge.me reviews and Q&A) into help center articles, bot Q&A pairs, Product Q&A entries for PDPs, and agent macros. Ranked by which content will deflect the most tickets.
- [Review Mining Playbook](https://dtcskills.com/skills/review-mining-playbook): Turn ecommerce customer reviews into ad hooks, email subjects, and PDP copy. 20 reviews in, campaign-ready assets out the same session.
- [Ecommerce GEO Engine](https://dtcskills.com/skills/ecommerce-geo-engine): Optimize your Shopify store for AI search engines. ChatGPT Shopping, Perplexity, Google AI Overviews - product feed optimization, schema markup, content rewrites, and the Princeton GEO methods applied to ecommerce.
- [Agentic Commerce Engine](https://dtcskills.com/skills/agentic-commerce-engine): Make your store a buyable, well-merchandised product inside AI commerce rails - Shopify Catalog, Agentic Storefronts, UCP, and checkout on AI surfaces (ChatGPT, Copilot, Perplexity, Meta). Readiness audit, Catalog enrichment, conversion-in-the-chat, paid placement, and per-channel measurement.
- [Social Content & UGC Engine](https://dtcskills.com/skills/social-content-ugc-engine): Create scroll-stopping social content and manage UGC creators for your Shopify store. Platform playbooks for TikTok, Instagram, YouTube Shorts, and Pinterest - plus UGC scripts, creator briefs, and an organic-to-paid pipeline.
- [Retention & Subscription Optimizer](https://dtcskills.com/skills/retention-subscription-optimizer): Stop losing customers you already paid to acquire. Design subscription programs, optimize cancel flows, build loyalty programs, and create win-back sequences - with benchmarks and templates for Recharge, Skio, Loop, Smile.io, and more.
- [eCom Blog Content Engine](https://dtcskills.com/skills/ecom-blog-content): SEO blog content built for ecommerce. Product education guides, comparison posts, listicles, and pillar content — with product mentions that feel like recommendations, collection linking, and schema markup.
- [PDP SEO Optimizer](https://dtcskills.com/skills/pdp-seo-optimizer): Make your product pages rank for transactional keywords. PDP audit, optimized meta tags, extended descriptions, FAQ sections, enhanced schema markup, cannibalization checks, and Google Shopping feed optimization.
- [Competitor Intel Engine](https://dtcskills.com/skills/competitor-intel): Turn competitor URLs into actionable intelligence briefs with counter-moves. 7-lens teardowns, focused briefs for known competitors, and landscape maps when you have 3+ profiled.
- [Shopify Page Builder](https://dtcskills.com/skills/shopify-page-builder): Turn designs, wireframes, or copy into production Shopify 2.0 Liquid sections. 30+ pre-built section patterns, style guide compliance, HTML preview validation, and theme-editor-ready code.
- [Customer Intelligence Engine](https://dtcskills.com/skills/customer-intelligence-engine): Pull live data from Shopify, Klaviyo, reviews, CX, and surveys into one intelligence file. Every DTC Stack skill reads from it. Your Brand Brain tells skills who you are - this tells them what's happening.
- [Influencer & Affiliate Engine](https://dtcskills.com/skills/influencer-affiliate-engine): Build and scale influencer partnerships and affiliate programs for Shopify stores. Personalized outreach, creator briefs, compensation structures, seeding programs, and performance tracking.

## Guides & Blog

- [Claude Marketing Skills for Ecommerce: The DTC Operator's Guide (2026)](https://dtcskills.com/blog/claude-marketing-skills): Claude marketing skills mapped to real store jobs - product pages, Klaviyo, ads, SEO. What to install, the context they need, and how DTC operators run them.
- [Your Store Is Now Six Storefronts: A Field Guide to Shopify Agentic Commerce](https://dtcskills.com/blog/shopify-agentic-commerce): Shopify agentic commerce turned your store into six storefronts - ChatGPT, Copilot, Meta and more. Here's the operator's field guide: the six moves, in order.
- [Your Product Catalog Is Now a Storefront Inside ChatGPT](https://dtcskills.com/blog/product-catalog-storefront-inside-chatgpt): Shopify Catalog put your products inside ChatGPT, and syndicated data converts 2x in AI chats. Here's what enrichment actually requires - plus a checklist.
- [The Klaviyo MCP, Tested: What Works, What Breaks, and What's Missing](https://dtcskills.com/blog/klaviyo-mcp-hands-on-review): Klaviyo's expanded MCP shipped May 7. I tested it on a real account: weekly digests, flow audits, segment-grounded copy. Here is the failure mode nobody is reporting.
- [Monday Ad Op: A Weekly DTC Ad Recipe in One Claude Code Chat](https://dtcskills.com/blog/monday-ad-op-weekly-dtc-recipe): A weekly recipe for running paid ads with an agent: competitor research, creative generation, AI Content Label compliance, and Meta CLI push. 30 minutes, one chat.
- [What Meta and Higgsfield's New MCPs Don't Fix for DTC Brands](https://dtcskills.com/blog/meta-higgsfield-mcp-brand-context-dtc-ads): Meta shipped an Ads MCP. Higgsfield shipped one too. Both let Claude run your ad ops directly. Here is what they don't fix - and why brand context wins.
- [How to Use Meta's MCP Without Getting Your Ad Account Banned](https://dtcskills.com/blog/meta-mcp-without-getting-banned): Meta's MCP retires one ban risk and leaves three live. The biggest: Meta's AI Content Label rule, banning ad accounts in 2026. Here is the fix.
- [Klaviyo Abandoned Cart Flow: Build One With Claude, Not a Template](https://dtcskills.com/blog/klaviyo-abandoned-cart-flow-ai): Your abandoned cart flow is generic because every template reads the same. Here is how to build a Klaviyo flow with Claude that sounds like YOUR brand.
- [Context Engineering for Ecommerce: Why Your AI Content Still Sounds Generic](https://dtcskills.com/blog/context-engineering-ecommerce): Context engineering gives AI your brand's knowledge before it writes anything. Here is what that means for Shopify operators and how to start this week.
- [I Rebuilt a Shopify Product Page in One Session Without Opening the Admin](https://dtcskills.com/blog/shopify-ai-toolkit-playbook): Shopify AI Toolkit playbook for Claude Code. Real case study with 14 changes pushed to a Shopify store from the terminal. Setup, 5 workflows, and the context layer.
- [How to Connect Polar Analytics to the DTC Stack (and Why It Changes Everything)](https://dtcskills.com/blog/polar-analytics-mcp-dtc-stack): Connect Polar Analytics to the DTC Stack's Customer Intelligence Engine via MCP. One connection feeds live store data into all 21 skills. Setup takes 5 minutes.
- [Turn 10 Support Tickets Into a Help Center Article (Free Prompt)](https://dtcskills.com/blog/turn-support-tickets-into-help-center): Paste 10 support tickets into this prompt and get a publish-ready help center article back. Works with Gorgias, Zendesk, Richpanel, or any helpdesk export.
- [How to Use Manus AI for Competitor Analysis: The DTC Operator's Research Agent](https://dtcskills.com/blog/manus-ai-competitor-analysis-ecommerce): Use Manus AI to build automated competitor analysis for your DTC brand - pricing intel, ad creative monitoring, email flow audits, and positioning research.
- [Manus AI for Ecommerce: The Operator's Guide to Actually Using It for Your DTC Brand](https://dtcskills.com/blog/manus-ai-ecommerce): How to use Manus AI for ecommerce - specific workflows for Shopify, Klaviyo, Meta Ads, and competitor research. Written by a DTC operator, not a media buyer.
- [How to Use Manus AI for Klaviyo: Email Flows, Segmentation, and Campaign Strategy](https://dtcskills.com/blog/manus-ai-klaviyo): How to use Manus AI to audit Klaviyo flows, find segmentation gaps, and research email strategy for your Shopify brand. Specific prompts and workflows inside.
- [How to Use Manus AI for Meta Ads: An Ecommerce Operator's Playbook](https://dtcskills.com/blog/manus-ai-meta-ads-ecommerce): How DTC brand operators use Manus AI in Meta Ads Manager - specific prompts for MER analysis, creative fatigue detection, audience research, and weekly reporting.
- [How to Use Manus AI for Shopify: Store Analysis, Product Pages, and Operations](https://dtcskills.com/blog/manus-ai-shopify): How Shopify brand operators use Manus AI for store audits, product page optimization, competitor monitoring, and weekly health checks. Specific prompts included.
- [Manus AI vs ChatGPT vs Claude for Ecommerce: Which AI Should DTC Brands Actually Use?](https://dtcskills.com/blog/manus-ai-vs-chatgpt-ecommerce): Manus AI vs ChatGPT vs Claude compared specifically for DTC ecommerce - ad analysis, email copy, product pages, competitor research, and brand voice. Tested by an operator.
- [Audit Your Product Page SEO in 5 Minutes (Free Prompt)](https://dtcskills.com/blog/product-page-seo-audit-prompt): Copy this one prompt into ChatGPT or Claude and get a full SEO audit of your Shopify product page. Scores 8 factors, flags what to fix first, and tells you what keywords you're missing.
- [AI Shopping Agents Are Reading Your Product Pages (And They Can't Understand Yours)](https://dtcskills.com/blog/ai-shopping-agents-product-pages): AI shopping agents like ChatGPT Shopping and Perplexity are recommending products now. Your product pages were written for humans. Here's why that's a problem.

## Tools

- [ROI Calculator](https://dtcskills.com/tools/roi-calculator): Estimate the return on running the DTC Stack against your store's numbers.
- [Prompt Library](https://dtcskills.com/prompts): Ready-to-run prompts for ecommerce marketing tasks.
- [Docs](https://dtcskills.com/docs): Setup and usage documentation for the DTC Stack.

## About

- [About DTC Skills](https://dtcskills.com/about): Who builds the DTC Stack and why.
- [Contact](https://dtcskills.com/contact)

## Optional

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- [Terms](https://dtcskills.com/terms)
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